Baileys Irish Cream Liqueur, a brand of New York-based Diageo North America, launched a new limited-edition variety: Apple Pie.
An indulgent take on the classic autumn treat, Baileys Apple Pie is perfect for Friendsgiving in August, the company says. Holidays such as Friendsgiving aren't necessarily tied to a month or even a season, they're a mentality that bring with them a sense of familiarity, togetherness and the excitement to uphold traditions with friends, family and loves ones – even when virtual, it adds.
Baileys Apple Pie blends the flavors of freshly baked apple pie and creamy vanilla ice cream with hints of cinnamon and spice, the company says.
The brand has partnered with home delivery service Cocktail Courier and celebrity pastry chef/TV personality Zac Young to curate a Baileys Apple Pie Friendsgiving Kit in celebration of the timeless taste of apple pie a la mode. The special offering the items needed to make The Apple of My Chai cocktail, an indulgent spin on a chai tea, along with Baileys Apple PieCookies, a take on a mini apple crumb pie featuring warmly spiced cookies infused with a Baileys Apple Pie filling and topped with oat crumble.
"Apple pie is a timeless, nostalgic American treat meant to be shared among loved ones. With the launch of Baileys Apple Pie, we hope to provide consumers with a convenient way to experience this familiar comfort," said Stacey Cunningham, director of liqueurs at Diageo, in a statement. "We encourage consumers to celebrate the 'season' responsibly and enjoy the indulgence of Baileys Apple Pie with friends and family."
The Baileys Apple Pie Friendsgiving Kit now is available nationwide (while supplies lasts) for purchase on www.cocktailcourier.com. People also can send the kit to friends and family to encourage them to celebrate the 'holiday' early this year, because why wait?
The limited-edition Baileys Apple Pie is available nationwide while supplies last wherever spirits-based beverages are sold for a suggested retail price of $24.99 for a 750-ml. bottle.