Although lemonades have been a staple in many consumer homes, concerns about its sugar content have beverage-makers reverting to a checkpoint where they are maintaining the goodwill with consumers but altering their formulation strategy.
To meet consumers’ preferences for functional beverages and lower sugar content, experts note that beverage-makers are turning to solutions using advanced high-intensity sweeteners, flavor modifiers and maskers to deliver functional beverages without compromising on taste.
Shifting attitudes toward sugar consumption and the rising prevalence of diseases such as diabetes and obesity are set to drive the global zero sugar beverage market size, expert note.
A shift in beverage trends can be seen during the summer. NielsenIQ identifies various trends driving summer beverage choices in the name of health and sustainability.
Beverage Industry identifies top performers of past year
June 8, 2023
Based on 2022 fiscal year sales, this year’s Top 100 Beverage Companies report, compiled by the editors of Beverage Industry, has seen a collection of long-running entities exit the list as they merged or were part of an acquisition.
Consumers gravitation toward healthy drinks is helping the tea market compete against other beverage categories, while its functional properties also resonates with shoppers.
Within the beverage industry, AI is being applied to understand consumer behavior, which is expected to lead to more accurate predictions, experts note.