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Killah Koffee Kcups.jpg

Ghostface Killah introduces Killah Koffee to Keurig K-Cup pod system

Launch features coffee brands Supreme Dark Roast and Shaolin Cannoli varieties
Staff Beverage Industry
August 29, 2024

Ghostface Killah's Killah Koffee coffee line announced a new partnership with Keurig to launch two of the brand’s most popular varieties ― Supreme Dark Roast and Shaolin Cannoli ― to the K-Cup pod format.


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Keurig Dr Pepper Mexican National Team.png

Keurig Dr Pepper teams up with Soccer United Marketing, Federación Mexicana de Futbol

Beverage company, brands official partner of US tours for Mexican Men’s, Women’s National Teams
Staff Beverage Industry
August 29, 2024

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, has teamed up with Soccer United Marketing (SUM) to unveil a new multi-year partnership with the Federación Mexicana de Futbol (FMF), making Keurig Dr Pepper an official partner of the U.S. tours for the Mexican Men’s and Women’s National Teams.


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Club Kokomo Spirits announces distribution partnership with Stone Distributing

New partnership expands distribution throughout Southern California
Staff Beverage Industry
August 28, 2024

Club Kokomo Spirits, San Diego, has partnered with craft beverage distributor Stone Distributing Co., San Marcos, Calif., as the exclusive partner for Southern California, from Santa Barbara to San Diego and east to Palm Springs.


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Kelly Rowland for Pespsi.png

Pepsi, Kelly Rowland kick off Local Eats Better With Pepsi program

Restaurant regulars have chance to be featured in a Pepsi ad
Staff Beverage Industry
August 27, 2024

PepsiCo, Purchase, N.Y., has teamed up with award-winning singer Kelly Rowland to turn local restaurant regulars into hometown celebrities with a chance to be featured in a Pepsi ad and have their favorite menu item renamed in their honor.


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Punk Bunny 7E.jpg

7-Eleven, Green Day announce anniversary blend of band’s Punk Bunny Coffee

The blend celebrates 60 years of 7-Eleven’s to-go coffee
Staff Beverage Industry
August 27, 2024

Punk Bunny’s Anniversary Blend will be available at 7-Eleven, Speedway and Stripes for a limited time.


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Welchs_2024_Zero_PRImage_FullFamilyGradient.jpg

Welch's welcomes new zero sugar juice line with campaign

'You Gotta Sip It, To Get It' is company's largest-ever campaign
Staff Beverage Industry
August 27, 2024

Welch’s Zero Sugar hits shelves on Sept. 1. The juice line is available in two refrigerated flavors ― Passion Fruit and Grape ―as well as three shelf-stable flavors ― Tropical Punch, Strawberry and Concord Grape ― in multi-serve and single-serve formats. 


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FMI Logo.jpg

Consumers seek deals, shop around to address inflation-related impacts on food prices

The Food Industry Association, The Hartman Group release ‘U.S. Grocery Shopper Trends 2024: Return to Routine’ report
Staff Beverage Industry
August 26, 2024

Consumers are adapting their shopping strategies to include more flexibility as they attempt to control their grocery spending heading into the fall, according to the latest survey conducted by FMI – The Food Industry Association and The Hartman Group.


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Nowadays THC Canned Cocktails.jpg

Nowadays to launch ready-to-drink THC canned cocktails

Variety-pack debuts with 4 flavors
Staff Beverage Industry
August 22, 2024

Nowadays, Los Angeles, announced a portfolio expansion, unveiling its newest product line: Nowadays THC Canned Cocktails.


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SirDavis Beyonce.jpg

Moët Hennessy, Beyoncé Knowles-Carter launch new whisky

SirDavis available beginning in September
Staff Beverage Industry
August 21, 2024

Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create SirDavis, a new whisky. The first-of-its-kind joint venture reflects a shared vision between Knowles-Carter and Moët Hennessy, two vanguards of culture and craft, around the future of American whisky.


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Coca-Cola OREO.jpg

Coca-Cola, OREO become “besties” with limited-edition releases

OREO Coca-Cola Sandwich Cookie, Coca-Cola OREO Zero Sugar Limited Edition launching in September
Staff Beverage Industry
August 21, 2024

The Coca-Cola and OREO brands have teamed up as “besties” to create two exclusive and limited-edition products: OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition. 


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