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AB InBev, Constellation Brands reach revised Grupo Modelo agreement

February 14, 2013

Anheuser-Busch InBev (AB InBev), Leuven, Belgium, and Constellation Brands Inc., Victor, N.Y., announced a revised agreement that establishes Chicago-based Crown Imports as the No. 3 producer and marketer of beer in the United States through a complete divestiture of Grupo Modelo’s U.S. business.


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Sparkling wine sales explode during Valentine’s Day week, research shows

February 14, 2013

Research from market research firm Nielsen, New York, found that U.S. consumers love to indulge their sweethearts on Valentine’s Day — especially with specialty beverages.


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Athletes help Wat-aah meet its mission

Marques Colston, Patrick Peterson encourage healthy hydration with Wat-aah
jessica Jacobsen
Jessica Jacobsen
February 12, 2013

When Rose Cameron spoke with Beverage Industry for its August 2012 edition, the Wat-aah founder and chief executive officer expressed the roots of her mission to convince kids that water can be a cool drink. But in order to make water the No. 1 hydration choice for kids, Cameron knows it will take building an emotional desire toward the Wat-aah brand to accomplish that goal.


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Coca-Cola reports full-year, Q4 2012 results

February 12, 2013

The Coca-Cola Co., Atlanta, reported growth in global volume, net revenues, earnings per share, and cash from operations in its full-year and fourth-quarter 2012 results.


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SymphonyIRI finds payroll tax increase causing shifts in CPG shopping behavior

Food and beverage dollar sales growth stable in January, but outlook is mixed
February 11, 2013

Symphony Consulting, a business unit of Chicago-based SymphonyIRI Group Inc., has completed an initial analysis of shopper behavior since Jan. 1 when the payroll tax increased. The analysis focuses on the impact of the payroll tax increase on food and beverage consumption, including its impact on key dimensions, such as the type of stores shopped, type of brands bought (store brands versus national brands), and the effect on various segments and categories.


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PepsiCo launches new morning beverage

February 11, 2013

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, introduced Kickstart sparkling juice drinks for the morning consumption occasion.


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Diet Coke supports The Heart Truth campaign

February 5, 2013

Diet Coke, a brand of Atlanta-based The Coca-Cola Co., has partnered with actress Minka Kelly to support the National Heart, Lung and Blood Institute’s The Heart Truth campaign to raise awareness about heart health.


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Lipton launches first global photo contest with Liptagram

February 5, 2013

Lipton, a brand of Unilever USA, Englewood Cliffs, N.J., is celebrating the feel-good moments of its tea fans with the launch of Liptagram, its first global photo contest allowing Lipton fans around the world to share and connect.


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Budweiser boasts most-effective Super Bowl ad

February 5, 2013

Budweiser’s minute-long Clydesdale ad titled “Brotherhood” earned the ranking of most effective ad of Super Bowl XLVII, according to Ace Metrix, a Mountain View, Calif.-based TV and video analytics authority.


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Wat-aah!, athletes encourage healthy lifestyle

February 4, 2013

Wat-aah! Founder and Chief Executive Officer Rose Cameron wants kids to think of drinking water and living a healthy lifestyle as cool, fun and exciting.


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