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U.S. retail and consumer merger and acquisition activity during the first quarter of 2013 was defined by six multibillion dollar transactions and alternative deal structures employed to achieve strategic objectives, according to New York-based PwC’s U.S. retail and consumer deals insights Q1 2013 report.

Leuven, Belgium-based Anheuser-Busch InBev (AB InBev) reported that its total revenue grew 1.5 percent in the first quarter of 2013, with strong revenue per hectoliter growth of 5.8 percent due to the company’s revenue management initiatives and the premiumization of its brand portfolio in key markets. On a constant geographic basis, revenue per hectoliter grew by 6.9 percent, it reports.

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, and New York-based Complex Media announced a partnership that will support the evolution of Mountain Dews’ legacy programs Green Label Sound, Green Label Art and Green Label Exclusives. The duo will offer a new digital destination, www.Green-Label.com, that will feature the voices and stories of today's youth culture, the companies say.

Wat-aah! Foundation, an organization founded by the New York City-based Wat-aah! brand of functional bottled water for kids and teens, announced the third annual Move Your Body 2013 event will take place in New York City and Los Angeles on Wednesday, May 1, at 1:42 p.m. EDT/10:42 a.m. PDT. The annual nationwide youth exercise event in support of First Lady Michelle Obama 's Let's Move! initiative will involve 250,000 kids from more than 600 schools across the country.

Wirtz Beverage Group, Chicago, formed a joint venture with McLane Co. Inc., Temple, Texas, and together entered into an agreement with St. Louis-based Missouri Beverage Co.

Atlanta-based The Coca-Cola Co. kicked off its newest teen-focused campaign, “The Ahh Effect” with dozens of new digital experiences that create a multi-dimensional feeling of happiness, satisfaction and refreshment that one experiences after drinking a Coke, the company says.

As a major retailer of single-serve bottled water, Dallas, Texas-based 7-Eleven Inc. is giving away free 1.08-ounce bottles of Mio Energy Black Cherry liquid water enhancer at participating 7-Eleven stores from midnight to 11:59 p.m. today, while supplies last.

Tecate, a brand of White Plains, N.Y.-based Heineken USA, launched a new advertising campaign targeted at Spanish-speaking men in the United States.

Purchase, N.Y.-based PepsiCo’s Pepsi Next brand partnered with actor William Levy to debut the "Wheel of Levy" promotion. This is the brand's latest mission to get America to “Drink it to believe it,” referring to the product’s real cola taste with 60 percent less sugar, the company says. The actor portrays six versatile personas all in hot pursuit of one united goal: to get America to try a Pepsi Next for free.

As a whole, Purchase, N.Y.-based PepsiCo Inc. reported net revenue for the first quarter of 2013, ending March 23, at nearly $12.6 billion, which is a 1 percent increase from the first quarter of 2012. Its beverage offerings increased 3 percent in volume during the time frame, with 1 percent organic growth.