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Home » Topics » Beverage News

Beverage News
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Powerade Zero joins the liquid drink mix segment

New product available in Fruit Punch, Mountain Berry Blast and Orange flavors
June 10, 2013

Atlanta-based The Coca-Cola Co., which launched Dasani Drops in October of last year, launched another brand into the liquid drink mix segment but with a sports drink angle.


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Precept Wine acquires Washington vineyard

Company names vineyard Skyfall
June 10, 2013

Precept Wine, Seattle, purchased a Yakima Valley-area vineyard located just south of Red Mountain outside of Benton City, Wash.


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Constellation Brands completes acquisition of Grupo Modelo's US beer business

Acquisition nearly doubles company's sales
June 10, 2013

Constellation Brands Inc., Victor, N.Y., announced that it completed its acquisition of Grupo Modelo's U.S. beer business from Anheuser-Busch InBev, Leuven, Belgium, for approximately $4.75 billion. The transaction includes full ownership of Crown Imports LLC, which provides Constellation with complete, independent control of all aspects of the U.S. commercial business; a state-of-the-art brewery in Nava (Piedras Negras), Mexico; an exclusive perpetual brand license in the United States to import, market and sell Corona and the Modelo brands Crown currently sells; and the freedom to develop brand extensions and innovations for the U.S. market.


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Strongbow cider ‘Golden Hour’ program encourages summer celebrations

June 10, 2013

Strongbow, a brand of Heineken USA, White Plains, N.Y., launched its “Golden Hour” on-premise, retail and event activation for the summer. The cider brand will act as a catalyst for spur-of-the-moment experiences to excite consumers of legal drinking age and encourage them to create their own “Golden Hour” celebrations with Strongbow, it says.


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Technomic partners with Restaurant Sciences

New alliance to raise bar on foodservice industry intelligence
June 5, 2013

Chicago-based Technomic Inc. and Newton, Mass.-based Restaurant Sciences LLC have partnered to provide greater visibility into sales trends in restaurants and bars and also deliver a comprehensive suite of food and beverage tracking services, the companies say.


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Anheuser-Busch InBev completes acquisition of Grupo Modelo

Constellation Brands transaction expected to close June 7
June 4, 2013

Anheuser-Busch InBev (AB InBev), Leuven, Belgium, has completed its acquisition of Grupo Modelo, Mexico City, in a transaction valued at $20.1 billion.


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Panache Beverages to acquire Empire Winery and Distillery

Distillery operations and sales veteran Jacob Call named president of new Panache distillery
June 4, 2013

New York-based Panache Beverages Inc., which produces Wódka vodka and Alibi American Whiskey, has signed an asset purchase agreement to acquire the Empire Winery and Distillery in Hudson, Fla.


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Red Robin releases can-crafted beer cocktails

Styles feature Coors Light-, and Blue Moon-based cocktails
June 4, 2013

Red Robin Gourmet Burgers Inc., Greenwood Village, Colo., released two new beer cocktails for the summer that will be available exclusively at Red Robin dining locations. Served in a limited-edition, reusable beer can, these beer and liquor combinations are served in two styles: the Coors Light Can-Crafted Cocktail, which is a mixture of Coors Light beer, ginger liqueur and lemonade topped with fresh squeezed lemon, and the Blue Moon Can-Crafted Cocktail, which is a combination of Blue Moon Belgian White beer, Svedka Clementine vodka, orange juice and lime juice.


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Redd's Apple Ale branches out with the Redd's Apple Launcher

Consumers virtually maneuver a real-life apple launcher to win ‘off-beat’ experiences
June 3, 2013

Redd's Apple Ale, a brand of Chicago-based MillerCoors, released the Redd's Apple Launcher, a high-powered, robotic apple cannon that can be shot using the Internet.


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Honest Tea launches new video campaign

June 3, 2013

Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., released a video tailored for online viewing titled “If It’s Not Real, It’s Not Honest.”


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