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Purchase, N.Y.-based PepsiCo’s Pepsi Max brand debuted a new TV commercial to support its latest gaming campaign.

Southern Wine & Spirits of America Inc., Miami, announced that Phoenix Wine & Spirits, Salt Lake City, joined its Southern Wine & Spirits of Utah (SWS-Utah) division. The combined entity, which will operate under the SWS-Utah name, will be the largest wine broker in the state, according to the company.

Purchase, N.Y.-based PepsiCo’s Pepsi brand released a super fan video featuring the eight winners of its “Dance for a Chance” contest. The winners worked with pop star Beyoncé’s choreographer, Chris Grant, to create a unique video of them dancing to her hit song “Grown Woman.”

Purchase, N.Y.-based Pernod Ricard USA, a subsidiary of Pernod Ricard SA, partnered its Malibu rum brand with pop band Maroon 5 to host a collaborative competition titled Marooned on Malibu Island.

Millions of baby boomers in the United States are determined to stay active as they get older and are looking for new products including beverages to help them do so, according to consumer research by Fonterra Nutrition, carried out by TNS.

Following the growth trend in spirits and the rise of cocktail culture, mixers used in the preparation of cocktails and mixed drinks in restaurants and bars are on a solid growth trajectory, according to the “On-Premise Bar Mixer Marketplace” report by Chicago-based Technomic.

Tim Hortons Cafe & Bake Shop, Dublin, Ohio, is adding single-serve coffee cups to its portfolio. The at-home brewing option is compatible for use in Waterbury, Vt.-based Green Mountain Coffee Roasters’ (GMCR) Keurig single-cup brewers, the company says. The single-serve coffee cups are not licensed and do not have an affiliation with GMCR, it adds.

Jones Soda Co., Seattle, announced the launch of its Michigan-themed Jones Sodas, which are bottled and sold exclusively in Michigan.

American Beverage Consortium announced key speakers who will showcase their digital marketing strategies at eBev 2013, a national beverage marketing conference taking place Oct. 23-25 in Denver.

Dublin-based C&C Group launched its International Wine Services (IWS) trading division to manage and market its newly acquired on-trade wine portfolio that includes the Oliver & Greg's brand, which it acquired earlier this year.