Marketing campaign supports new limited-edition Newcastle Cabbie Black Ale
December 16, 2013
Adding to its popular “No Bollocks” marketing campaign, Heineken USA’s Newcastle brand took the idea of advertising on cabs to a new level in order to promote its new Newcastle Cabbie Black Ale.
California, Texas and New York among top-grossing states for craft beer
December 16, 2013
According to a new analysis by the Brewers Association (BA), small and independent American craft brewers contributed $33.9 billion to the U.S. economy in 2012. This figure is derived from the total impact of beer brewed by craft brewers as it moves through the three-tier system, as well as all non-beer products that brewpub restaurants sell.
The Coca-Cola Co., Atlanta, announced management and organizational changes related to Coca-Cola Americas in order to accelerate growth. Following the reorganization of the company’s operating structure last year, The Coca-Cola Co. is taking further action to streamline its focus and expedite its refranchising to independent bottling partners.
Consumers are more likely to buy a drink at a c-store while holiday shopping
December 12, 2013
As consumers rush to finish their holiday shopping, they say they will rely more on convenience stores for beverages and snacks, stocking stuffers, party items and cash from ATMs, according to a consumer survey released by the National Association of Convenience Stores (NACS), Alexandria, Va.
The Boston Beer Co. chart released in celebration of National Lager Day
December 10, 2013
In celebration of National Lager Day, Dec. 10, Samuel Adams, a brand of Boston-based The Boston Beer Co., released an infographic detailing historical facts compiled by its brewers as well as survey results compiled by Wakefield Research, Arlington, Va.
Tapping into some of the latest consumer trends toward natural, infused products, Skyy Vodka added two new flavors to its line of Infusions flavored vodkas.
This National Lager Day, Dec. 10, St. Louis-based Anheuser-Busch will raise a toast to the popular beer style — and with good reason. A new survey conducted by the brewer and KRC Research found that many adults still say that lager is their favorite type of beer, despite the ever-increasing interest in different styles of beers and brewing.
Real-time artwork represents all competing countries, quest for victory
December 9, 2013
To celebrate the 2014 FIFA World Cup Brazil, the event’s official beer sponsor, St. Louis-based Anheuser-Busch’s Budweiser brand, partnered with performance painter David Garibaldi to create a commemorative, one-of-a-kind work of art.
In order to help give back to the communities in which it operates, Swire Coca-Cola USA, Draper, Utah, partnered with several organizations to aid in the safe return of water to the areas.