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Home » Topics » Beverage News

Beverage News
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Starbucks partners with Oprah Winfrey to create Teavana Oprah Chai Tea

New beverage will debut in Starbucks, Teavana stores April 29
March 19, 2014

Seattle-based Starbucks Coffee Co. announced a new collaboration with Oprah Winfrey to co-create Teavana Oprah Chai Tea.


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Coca-Cola partners with LeBron James to create new Sprite flavor

Limited-edition CSD available nationwide in convenience, value stores
March 19, 2014

Atlanta-based The Coca-Cola Co. has joined forces with NBA superstar LeBron James to create a new, limited-edition Sprite flavor. Sprite 6 Mix by LeBron James combines the taste of Sprite with a splash of cherry and orange flavor, the company says. The flavor formulation, packaging graphics and product name for Sprite 6 Mix were co-developed with James to reflect his style and taste preferences, it says.


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C&C Group completes acquisition of Wallaces Express

Purchase of Scotland's largest wine and spirits wholesaler will enhance service, increase value, company says
March 19, 2014

C&C Group plc, the Dublin-based manufacturer, marketer and distributor of beer and hard cider brands including Woodchuck and Hornsby’s, has acquired the remaining 50 percent stake in Wallaces Express, Scotland's largest wine and spirits wholesaler.


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Cheribundi juice drinks expand into Walmart

Tart cherry juice company to add 2,100 locations to distribution network
March 18, 2014

Cheribundi Inc., Boulder, Colo., announced that two of its top-selling Fruit Refresh blends, Lemonade Refresh and Cranberry Refresh, now are available in 2,100 Walmart locations. These products will be merchandised in the juice aisle.


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PepsiCo builds on commitments to sustainable agriculture

Expands support for local communities with new land policy
March 18, 2014

To build on the policies and programs that Purchase, N.Y.-based PepsiCo already has established in a number of areas including supplier conduct, sustainable agriculture, and environmental health and safety, the company now is rolling out a land policy with zero tolerance for illegal activities in its supply chain and for land displacements of any legitimate land tenure holders.


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Juice Products Association promotes 100 percent juice

iTi Tropicals highlights category’s benefits
March 17, 2014

The Juice Products Association (JPA) released a statement in January highlighting the nutritional benefits of 100 percent juice. “Can something that tastes as good as 100 percent fruit juice be good for you? Research shows it is,” the statement read. “More than just sugar and calories — 100 percent juice is a healthful, nutrient-dense beverage. It also contains beneficial vitamins, minerals and phytonutrients (plant compounds).”


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Brewers Association reports 2013 craft beer growth

Volume and sales reach record levels as market share surpasses 7 percent
March 17, 2014

The Brewers Association (BA), Boulder, Colo., released 2013 data about U.S. craft beer industry. Craft beer rose 18 percent in volume sales, representing a total of 15.6 million barrels, and increased 20 percent in retail dollar value, making the segment the primary growth driver in the beer industry, according to the BA.


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Mountain Dew teams up with new X-Men movie for campaign

Fan-focused international campaign will reach consumers in nearly 30 countries
March 17, 2014

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., announced an official, international partnership with 20th Century Fox’s upcoming “X-Men: Days of Future Past” film, which premieres in U.S. theaters May 23.


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Starbucks, Keurig Green Mountain amend agreement

Starbucks loses exclusivity as super-premium coffee for Keurig but gains K-Cup expansion
March 14, 2014

Starbucks Coffee Co., Seattle, and Keurig Green Mountain Inc., Waterbury, Vt., announced amended terms to their existing five-year agreement, which they reached last summer.


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Food Safety Summit 2014 to focus on regulation

BNP Media event offers new regulation seminars, networking opportunities
March 14, 2014

The Food Safety Summit, which will take place April 8-10 in Baltimore, will focus this year on the importance of industry regulators in the foodservice industry.


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