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Home » Topics » Beverage News

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Ace Metrix names top beverage ads of Q3

Top beverage ads use humor to appeal to consumers
October 7, 2014

Ace Metrix, Mountain View, Calif., announced the top-scoring ads of the third quarter of 2014.


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Keurig Green Mountain, W.B. Mason to release Shazam Coffee K-Cups

Shazam Coffee first from Keurig-authorized distributor
October 7, 2014

Waterbury, Vt.-based Keurig Green Mountain Inc. and Brockton, Mass.-based office products dealer W.B. Mason Co. Inc. signed a multi-year agreement to offer W.B. Mason’s Shazam Coffee in K-Cup packs for the Keurig hot-brewing system in away-from-home channels. Shazam will be the first brand to come into the Keurig family from a Keurig-authorized distributor.


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TalkingRain unveils Sparkling Ice Tea line

Sparkling Ice Teas available nationwide in January
October 6, 2014

TalkingRain Beverage Co., Preston, Wash., unveiled the latest line extension for its Sparkling Ice brand: Sparkling Ice Tea.


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Strongbow launches first TV spot

New Heineken USA ad recommends serving cider over ice
October 3, 2014

Strongbow Hard Apple Cider, a brand of Heineken USA, White Plains, N.Y., launched a new marketing campaign, “Cider at its Bestest.” The new, national campaign explains to consumers that Strongbow is best served over ice and includes the brand’s first U.S. TV spot, “Slow Motion Horse.”


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Fifty Shades of Grey Wine launches VIP Fly Away Sweepstakes

Fans can submit selfies to triple chances of winning a trip for two to Seattle
October 2, 2014

Fifty Shades of Grey Wine, a line of red and white wines blended by “Fifty Shades of Grey” author E L James, is offering fans a chance to live like the literary trilogy’s main characters, Christian Grey and Anastasia Steele, for a weekend and attend a showing of the upcoming “Fifty Shades of Grey” movie in Seattle during its opening weekend in February.


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American Beverage Association announces additions to board of directors

LinPepCo’s Ford welcomed for his first term
October 1, 2014

The American Beverage Association (ABA), Washington, D.C., announced the election of five members to its board of directors.


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Wat-aah! partners with pop artist Ariana Grande

Music artist joins bottled water company as equity holder and partner
October 1, 2014

New York-based Wat-aah! announced a marketing and long-term equity partnership with pop artist Ariana Grande.


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NBWA kicks off 77th Annual Convention

Day 1 focuses on regulatory, commercial, economic value of the three-tier system
September 30, 2014

The National Beer Wholesalers Association (NBWA), Alexandria, Va., kicked off the first full day of its 77th Annual Convention on Sept. 29 in New Orleans. The first full day of the convention focused on the regulatory, commercial and economic value of distributors.


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Healthy beverage sales to gain ground this year

Healthy soft drinks will account for half of global soft drink retail sales this year, Euromonitor reports
September 30, 2014

Market research firm Euromonitor International, Chicago, released new data on the health-and-wellness industry, which it reports has grown by 6.75 percent in current value terms to reach $774 billion this year.


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UV Vodka launches first limited-edition, seasonal flavor

UV Salty Caramel Apple available for the fall season
September 29, 2014

Minneapolis-based Phillips Distilling Co. released UV Salty Caramel Apple vodka nationwide for the fall season.


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