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Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is giving legal-drinking-age consumers everything they need to spice up their Cinco de Mayo celebrations, the company says. From Mexican cantinas in the city to neighborhood backyard patios, the 360-degree program features national TV advertising, media partnerships and a national sweepstakes. 

After a number of successful limited-time flavor innovations, Sprite, a brand of Atlanta-based The Coca-Cola Co., is adding two new cherry-flavored products to its beverage portfolio. Sprite Cherry is hitting store shelves nationwide in a 20-ounce PET bottle. The brand also is introducing Sprite Cherry Zero to give fans another zero-sugar and zero-calorie option, the company says. Both new options are caffeine-free and made with 100 percent natural flavors, it adds.

Seattle-based Starbucks Coffee Co., in partnership with St. Louis-based Anheuser-Busch, began shipping ready-to-drink (RTD) Teavana Craft Iced Teas to select grocery and convenience retailers in New Hampshire, New York, Vermont and Missouri.

Once a niche category within the beverage market, better-for-you products have found a home in the mainstream market during the past several years as more consumers focus on their overall health and wellness.

For the fifth year in a row, Maui Wowi Hawaiian Coffees & Smoothies, a franchise specializing in Hawaiian coffees and fruit smoothies, is offering its small smoothie for $2.14 on Feb. 14, to commemorate Valentine’s Day. Sweethearts can enjoy this deal at participating Maui Wowi retail locations across the country, the company says.