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As many get set to enjoy their holiday celebrations, beverage-makers are ensuring that consumers have more ways to imbibe. The readers of Beverage Industry are taking note of these innovations in the publication’s Readers’ Choice New Product of the Month poll for November.

Nashville, Tenn.-based Heroes Vodka, a veteran-owned premium vodka made from 100 percent American grain, announced a partnership with Cincinnati-based Heidelberg Distributing Co. to bring its vodka to Ohio and Kentucky, expanding the brand’s availability to 15 states nationwide. Founded in 2011 by U.S. Marine Corps Veteran Travis McVey, Heroes Vodka is part of the R.S. Lipman Co. portfolio of brands. 

Tea sales in the United States have shown strong growth in 2016, continuing the upswing in ready-to-drink (RTD) and refrigerated categories, according to Rockville, Md.-based Packaged Facts. In its new report “Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition,” the market research firm estimates tea sales slightly exceeded $7 billion in 2015, up almost 6 percent. By 2020, Packaged Facts expects retail sales of tea in the United States to close in on $9 billion for the first time, it says. 

New Holland Brewing Co. Founder and President Brett VanderKamp and Pabst Brewing Co. (PBC) Chairman Eugene Kashper announced that the two companies will enter into a long-term partnership agreement, effective first quarter 2017. The partnership will focus on the national distribution and sales of the Holland, Mich.-based craft brewer’s full portfolio of beers. 

Las Vegas-based Maloof Ventures announced the launch of Never Too Hungover Boost, a new dietary supplement for hangover prevention and recovery under the Never Too Hungover dietary supplement brand.