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Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., announced its partnership with the Yankees' rising star Aaron Judge — a member of the newest Yankees generation — the "Baby Bombers." Judge, an outfielder for the team, will serve as the face of Pepsi, championing the spirit and excitement of baseball, both on and off the field, the company says. 

Dunkin' Donuts Coffee at Home, a brand of The J.M. Smucker Co., Orrville, Ohio, announced Dulce De Leche Cookie flavored coffee is the newest addition to the Dunkin' Donuts Bakery Series coffee lineup.

Whole Foods Market, a division of Seattle-based Amazon, announced the most anticipated food trends for the year ahead. Floral flavors, functional mushrooms and root-to-stem recipes are just a few of the picks expected to take off in 2018. 

San Francisco-based Après launched a plant-based protein beverage specifically developed for premium whole-body replenishment. The beverage utilizes a proprietary blend of plant proteins, virgin coconut oil and coconut water in a shelf-stable format for convenient on-the-go consumption. 

Craft Beverage Expo (CBExpo), the conference for independent producers, announced that industry and marketing experts Christian McMahan and Tom Flanagan will lead the event’s keynote sessions. The CBExpo will take Nov. 7-9 in Portland, Ore.

New age beverages are generating their fair share of attention in the U.S. market. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for September, that trend continued.

The Coca-Cola Co., Atlanta, marks a major milestone as nearly 70 independent Coca-Cola bottlers across the United States now are running their trucks and bottling operations as a fully refranchised system.