Research highlights opportunities for brand growth
August 5, 2022
New research from Chicago-based IRI, which recently merged with The NPD Group, reveals elevated at-home beverage alcohol consumption is here to stay. Despite high inflation concerns, retail price increases for beverage alcohol remain more moderate than other CPG categories. IRI’s 2022 Midyear Alcohol Update highlights that many consumers are opting to celebrate and socialize at home.
KLYR Rum, a silver rum disrupting the category and proud sponsor and preferred rum of the Philadelphia Phillies, has released a new American flag bottle. The new bottle design helps to highlight the brand’s presence in the United States and the fact that the rum is American made, the company says.
Musical artist, cognac brand launch Usher x Rémy Martin 1738: A Taste of Passion global campaign
July 28, 2022
Rémy Martin, Cognac Fine Champagne, and Grammy award-winning musical artist Usher have teamed up to launch the Usher x Rémy Martin 1738: A Taste of Passion global campaign, featuring a limited-edition bottle and NFT, whose design was inspired by A.I. integrated technology.
Global spirits company Casa Lumbre debuted its Contraluz Cristalino Mezcal in the United States. Made from cultivated Espadín agave, Contraluz Cristalino Mezcal is matured for approximately six months in charred American oak barrels sourced from renowned U.S. whiskey producers, the company says.
In the beverage market, hard seltzers were the star of new product development for a few years, but as the market has become more saturated, experts note that change might be in order as the beverage alcohol segment experiences deceleration from its years of growth.
Flying Embers announced its expansion into a new product category with the launch of its new line of ready-to-drink (RTD), Margarita and mojito-style sparkling canned cocktails.