Via Carota announced the launch of its line of signature, ready-to-drink cocktails: Via Carota Craft Cocktails (VCCC), inspired by the eponymous West Village restaurant.
Founded by award-winning chefs Jody Williams and Rita Sodi, and nestled in the heart of the West Village, Via Carota has garnered critical and popular acclaim for its elevated food and drinks in a setting of relaxed elegance, the company notes. The restaurant is frequented by New Yorkers and travelers from around the world, and has captured the hearts of many, it says. The launch of Via Carota Craft Cocktails aims to do the same, bringing the spirit of Via Carota to lovers of fine cocktails nationwide in a category-defining way, it adds.
“We’ve worked for years to perfect our recipes in the kitchen and behind the bar, and we’re honored that VCCC can take this inspiration and allow consumers to experience the finest craft cocktails, anywhere,” Sodi said in a statement. “We hope you love the cocktails as much as we do.”
Bart Silvestro, chief executive officer at Via Carota, added: “Our vision with Via Carota Craft Cocktails is to allow people to enjoy the magic of a festive cocktail hour or the warmth of a dinner with friends — wherever life finds them. Working in the industry, I’ve had a front-row seat to watch the taste elevation of the American palate over the past two decades, from restaurants to wine and beer, and my team and I are energized by the opportunity to elevate the cocktail occasion as well.”
The Via Carota cocktail range, currently comprises six Via Carota-quality pours in bar cart-worthy packaging designed by the visionary team at Stranger & Stranger. At launch, the portfolio consists of three ready-to-pour recipe families with two cocktails each: Negroni Family, featuring Classic Negroni and White Negroni; Bourbon-Based Cocktail Family, featuring Old Fashioned and Signature Manhattan; and the Martini Family, featuring Espresso Martini and Signature Martini, with plans to expand over time, the company says.
Via Carota Craft Cocktails currently are available online at the company’s website to purchase for $39 a bottle, with direct-to-consumer shipping to 28 states. Nationwide expansion is planned for in the upcoming months, it says.
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