Via Carota announced the launch of its line of signature, ready-to-drink cocktails: Via Carota Craft Cocktails (VCCC), inspired by the eponymous West Village restaurant.
Founded by award-winning chefs Jody Williams and Rita Sodi, and nestled in the heart of the West Village, Via Carota has garnered critical and popular acclaim for its elevated food and drinks in a setting of relaxed elegance, the company notes. The restaurant is frequented by New Yorkers and travelers from around the world, and has captured the hearts of many, it says. The launch of Via Carota Craft Cocktails aims to do the same, bringing the spirit of Via Carota to lovers of fine cocktails nationwide in a category-defining way, it adds.