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Beverage NewsMarketingWine & Spirits

Take a ‘Bae-Cation’ with Parrot Bay Rum

Rum company offering fans a chance to win trip for two

Parrot_Bay_Rum_Program.jpg
January 27, 2023

From now through Feb. 28, Louisville, Ky.-based Parrot Bay Rum is offering fans the chance to win a trip for two, or a “bae-cation.”

Consumers 21-years-old and up can enter to win online here. Three winners, along with their baes, will win a tropical-inspired vacation, valued at $5,000. The prize comes complete with roundtrip airfare, accommodations, beachside views and tasty cocktails, the company says.

“Forty-two percent of folks say that planning the trip is the biggest stressor of vacation-planning and we’re looking to help,” said David Binder, global director of rums at Sazerac, in a statement. “We hope everyone can enjoy a break from the daily grind, Parrot Bay-style.”

Pack Up + Go, a surprise travel brand, also is offering consumers bookable vacation packages inspired by Parrot Bay Rum and planned by their team of experts — allowing consumers “the chance to focus on only the fun parts of vacationing and not the stressful bits of planning.” Consumers can enter by filling out a pre-trip survey by Pack Up + Go.

“Curating tropical-inspired Bae-cation packages for Parrot Bay Rum fans was as fun and easy as saying ‘yes!’ to a delicious rum cocktail,” said Corinne Hogge, director of marketing with Pack Up + Go, in a statement. “We know the stress of travel planning — choosing a destination, flights, hotel and activities — takes away the fun of the actual vacation. Our Parrot Bay-inspired Bae-cations bring a colorful solution to gray winter days, and we’re so excited for travelers to enjoy their surprise destinations as they embark on their tropical-inspired trips.”

KEYWORDS: sweepstakes

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