Wine & Spirits

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GREY GOOSE Vodka introduced its newest ultra-premium innovation: GREY GOOSE Altius. 

Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere. 

Entertainment icon and entrepreneur Snoop Dogg is shaking up the ready-to-drink (RTD) market with the launch of Cali Cocktails. Crafted in partnership with wine brand 19 Crimes, the canned cocktails are inspired by Snoop’s laid-back Cali lifestyle, the company says. 

Tequila Zarpado, a brand of Latitude Beverage Co., introduced its latest expression: Zarpado Añejo.

Outshine Fruit & Yogurt Smoothies is giving fans an “oh so squeezy” reason to elevate their cocktails (or mocktails) by combining the fruity blends of a smoothie with their beverage of choice.

Juggernaut Wines announced the launch of its Marlborough Sauvignon Blanc, the newest addition to its portfolio of wines. 

Bandit Wines unveiled an augmented reality (AR) platform featuring a 360-degree video portal, an innovative step in consumer engagement.

Empress 1908 Gin, a brand of Milestone Brands, announced the U.S. launch of Empress 1908 Cucumber Lemon Gin. 

Spirit of Gallo’s High Noon announced the launch of High Noon Vodka Iced Tea, made with real vodka, real iced tea and no added sugar. 

As lifestyle trends continue to drive growth for the non-alcohol category, brand representatives discuss how innovative products are meeting evolving consumer trends.