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Home » Topics » Category Focus » Wine & Spirits

Wine & Spirits
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tequila brand ad spends

What is going on in the US Beverage Alcohol Market?

Alternative adult beverages growing share across total alcohol
Brian Sudano
July 10, 2024

While the alternative adult beverages market grew by 7.5% a year or 426% in total since 2002, the total beer market has declined more than 5% in total during this period. This disparity underscores the macro movement to these flavored forward, more modern products.


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Voga Processco.png

VOGA Prosecco DOC Still

July 10, 2024

VOGA Italia, a brand of Enovation Brands, announced the launch of VOGA Prosecco DOC Still, a still, rather than sparkling Prosecco.


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Idris Elba.png

GREY GOOSE Altius, Idris Elba reveal new sky-high anthem

Actor, producer and DJ shares inspiration behind the track
Staff Beverage Industry
July 9, 2024

Idris Elba has revealed his latest track, the sky-high summer anthem '”Pushing On” to mark the launch of GREY GOOSE Altius, the new luxury vodka inspired by the rare natural luxuries of the French Alps.


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High Noon Vodka Iced Tea

2024 State of the Beverage Industry: Premiumization key for wine, spirits

Ready-to-drink cocktails, super-premium wine outperform overall categories
jessica Jacobsen
Jessica Jacobsen
July 9, 2024

This year’s State of the Industry report on the U.S. wine and spirits markets highlights how premium and super-premium solutions have benefited the categories.


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Wild Turkey Masters Keep Triumph.png

Wild Turkey Master's Keep Triumph

July 8, 2024

Wild Turkey announced the release of Master's Keep Triumph, the latest addition to its highly collectible, annual Master's Keep series.


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Seagrams Crown 7 Campaign.png

Seagram's 7 Crown unveils Timeless Taste ad campaign

Whiskey brand rolling out six new ads
Staff Beverage Industry
July 5, 2024

Seagram's 7 Crown, a brand of Diageo North America, New York, is toasting timeless American staples with an icon in America – the 7&7— with the launch of its new ad campaign, Timeless Taste.


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Don Julio 1942 375 ml Bottle.jpg

Don Julio 1942 adds size formats

July 3, 2024

Don Julio has reinvested in its 1942 bottle with additional size formats of 375 ml and 50 ml. After first teasing the bottles at the 96th Academy Awards earlier this year, the bottles are officially available for purchase.


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Tequila_Mezcal.jpg

Tracking the U.S. tequila and mezcal markets

Infographic highlights growth in tequila, mezcal based on DISCUS data
July 2, 2024

Consumers can’t get enough tequila and mezcal. At least according to data from the Distilled Spirits Council of the United States (DISCUS). 


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Pegasus Shooting Star Vodka.png

Pegasus Distillerie Shooting Star Vodka

July 2, 2024

Pegasus Distillerie, a premium organic spirits brand founded in France’s Burgundy region, announced its arrival in the United States. 


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Suntide Tropics Variety Pack.jpg

Suntide releases Tropics Variety Pack

June 28, 2024

Suntide, a ready-to-drink (RTD) canned mimosa company, is bringing hot new flavors to Northern California this summer with the official launch of its Tropics Variety Pack. The brand’s first variety pack features four tropics-inspired flavors: Passionfruit, Mango, Pineapple and Guava Strawberry.


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