Luxco Inc. announced the nationwide launch of Escasa, a new ultra-premium sipping tequila. 

With the portfolio offering both Blanco and Reposado, the latter releasing in summer 2025, Escasa Tequila showcases the beauty of tequila when crafted with care, highlighting — not masking — the flavors intrinsic to the soil of Jalisco, Mexico, the company says.

A tribute to the curated process by Master Distiller Graciela “Grace” Gonzalez, Escasa Tequila is crafted with hand-selected 100% Blue Weber agave, sourced from a different single estate each year, the company notes. 

Through meticulous innovation, Escasa is crafted through a triple-distillation process, using only extra pure water, mature single estate-grown agave, heirloom yeast, and Bagazo fibers to enhance depth and complexity during fermentation, it says. Escasa Reposado is the first of its kind to then age in Albariño wine barrels from Rias Baixas, Spain, carefully chosen to differentiate the Reposado profile, it adds.

“As a wine lover, I am always trying diverse wines from where my travels take me,” Gonzalez said in a statement. “One thing I love about tequila and Albariños are the minerals and crisp flavors of both. Therefore, I knew the pairing would be a great match.

“Escasa is the result of centuries of knowledge and a true reflection of our heritage and traditions, deeply rooted in Mexican culture,” Gonzalez continues. “We’re proud to debut our exceptional tequila, showcasing remarkable flavors that highlight what I love most about tequila.”

Escasa Tequila Blanco has a slightly spiced (pepper and clove) aroma and cooked agave base, with ripe pineapple and agave honey (molasses) essences, accented by hints of floral and fruity cues, the company says. Meanwhile, Escasa Tequila Reposado has a slightly spiced (pepper and clove), cooked agave, molasses aroma, with additional elegant oak hints and floral hues, followed by dry fruit hints, it notes.

“We are most excited to introduce Escasa because today’s discerning tequila drinkers crave more than just a drink — they seek an experience,” said Kayleigh Longo, brand manager for Escasa, in a statement. “Escasa is crafted for those who appreciate authenticity and refinement behind every pour. From our single estate-grown agave to our meticulous triple-distillation process, every detail is designed to create a tequila that transcends the ordinary. Escasa is more than a spirit — it’s an invitation to elevate the way we celebrate, gather, and enjoy life’s finest moments.”

Escasa Tequila Blanco retails for $99.99 a bottle and Escasa Tequila Reposado retails for $119.99 a bottle.

www.luxco.com