The multi-year partnership between Woodbridge by Robert Mondavi Wines and the Los Angeles Dodgers features in-market activations, digital partnership extensions and branding elements at Dodger Stadium.
When day-to-day life changed throughout the United States in March, beverage market leaders had to step into action to protect their frontline workers while preserving business operations.
2020 edition provides consumers with taste tour wine regions
The popular Wine Lovers' Advent Calendar is returning nationwide for its third year, after selling out within weeks both years prior. Available from Direct Wines Inc., South Norwalk, Conn., the Wine Lovers’ Advent Calendar contains 24 187-ml bottles of wine.
New bottles will be featured in future marketing programs
The Evan Williams Bourbon family, a brand family within Heaven Hill Distillery, Bardstown, Ky., announced its Evan Williams Black, Evan Williams Bottled-in-Bond and Evan Williams Flavors will receive a new signature bottle with updated label designs.
After 140 years of brewing beer, Rainier has launched Rainier Mountain Fresh Gin, Rainier’s first non-beer innovation since the Lime Rickey, which was Prohibition-era created lime soda.
Ricky Miller III’s “burning desire to elevate the vodka category around the world” led to the creation of Carbonadi Vodka, a luxury spirit that glides across the tongue.