Lime, Peach flavors added to spirit-crafted hard seltzer brand
May 4, 2020
Modesto, Calif.-based E. & J. Gallo's High Noon Hard Seltzer announced the addition of two new flavors to their portfolio: Lime and Peach. As the brand prepares for summer, High Noon also announced a media partnership with Barstool Sports, a next-generation sports media company.
903,000 viewers make eNASCAR iRacing Dixie Vodka 150 the most watched e-sports event in America
May 4, 2020
This year, NASCAR’s Dixie Vodka 400 at Homestead-Miami Speedway became the first “virtual” race televised live on FS1. With 903,000 viewers, the eNASCAR iRacing Dixie Vodka 150 was the most watched e-sports event in America, the company says.
#MyBrocktail Tip Program offers weekly tips as part of virtual cocktail challenge
May 1, 2020
New York-based Brockmans Gin and its team understands the restaurant and bar community in the United States and around the world is struggling through the economic impact of the COVID-19 pandemic.
Whiskey brand, Churchill downs to virtual Kentucky Derby experience
April 28, 2020
Woodford Reserve released its 2020 commemorative Derby bottle. Created by Louisville artist Richard Sullivan, a former Atlanta Braves baseball player, the bottle depicts a watercolor image of thoroughbreds as they thunder toward the finish line, with the famed Twin Spires of Churchill Downs in the background.
Truly Hard Seltzer, a brand of The Boston Beer Co., released Truly Lemonade Hard Seltzer, a mix of hard seltzer and lemonade made with real lemon juice.