Wine & Spirits

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Bev, Los Angeles, announced the launch of its Serving Pride campaign in benefit of wayOUT, a non-profit organization seeking to empower LGBTQ+ people to feel safe being who they really are. The campaign, which includes new product innovation, out-of-home advertising, a social campaign and Los Angeles-based activations, kicked off with the launch of limited-edition Bev Pride, a white wine spritz, with 10% of the proceeds to be donated to wayOUT, the company says.

Parch Spirits Co. announced the launch of its first non-alcohol, blue weber agave-based canned cocktail: PARCH.

In time for summer, Sagamore Spirit announced the launch of its ready-to-drink canned craft cocktails in three flavors: Pineapple Ryegarita, Honey Paloma and Lemon Tea Fizz. 

The Kraken Rum Co. announced its entry into the ready-to-drink (RTD) category with the release of three new canned cocktails: Kraken & Cola, Kraken Rum Punch and Kraken & Ginger Beer. 

Brown-Forman Corp., Louisville, Ky., and Atlanta-based The Coca-Cola Co. announced a global relationship to debut the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option. Jack Daniel’s & Coca-Cola RTD, inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola. The beverage will be available in markets around the world, with initial launch planned for Mexico in late 2022.

Mela, a new, women-owned wine label, announced the launch of its inaugural releases: Mela 2021 White Blend and Mela 2020 Red Blend. 

Long Island City, N.Y.-based Hella Cocktail Co., a brand of botanically inspired mixers and cocktails, announced a $5 million investment from a fellow BIPOC-owned company, Uncle Nearest Premium Whiskey, Shelbyville, Tenn.

Cool Cat, a line of low-calorie wine spritzer cocktails, introduced limited-edition PRIDE-theme packaging to commemorate June as National LGBTQ+ PRIDE Month. The rainbow-themed four-packs of 12-ounce cans are available for purchase in select on- and off-premise accounts in New York, California, Florida, Connecticut and online at drinkcoolcat.com.

CUCIELO Vermouth, a brand of Artisan Spirits Ltd., expanded its collection with the launch of a Dry Vermouth di Torino, which is crafted to capture the essence of “Golden Hour” and Italian Aperitivo Culture, it says. 

Miami and Los Angeles-based Fun Wine announced that Christina Aguilera joined the team as Chief Culture Officer. Working alongside the company’s Founder and CEO, Joe Peleg, Aguilera also will help Fun Wine continue its global expansion across Europe and Asia, it says.