GREY GOOSE Vodka announced the launch of its latest innovation, the ready to serve GREY GOOSE Classic Martini Cocktail.

Expertly mixed just as GREY GOOSE creator Cellar Master Francois Thibault crafts his own martini cocktails, the new offering is crafted with three premium ingredients — GREY GOOSE vodka, dry French vermouth, and a dash of orange bitters — creating new opportunities to bring bartender-quality serves to drinkers at home, the company says.

With eight to 10 servings in each 750-ml bottle, the GREY GOOSE Classic Martini Cocktail adds a touch of sophistication to dinners, cocktail parties, and stylish entertaining at home, it notes. Simply shake or stir for 30 seconds over ice, pour into a glass, and garnish with an olive or lemon twist for the ideal pour every time, it says.

“There is a strong demand to enjoy martini cocktails at home, but because of its cultural iconography, many drinkers find the cocktail too mysterious or difficult to ‘perfect’ themselves. Similarly, we know home entertainers are often looking to serve martinis at their gatherings, but find the batching process too fussy,” said GREY GOOSE Vice President of Marketing, Aleco Azqueta in a statement. “This insight presented an exciting opportunity for GREY GOOSE to fill this desire while reinforcing the intrinsic synergy between the cocktail and brand's exceptional quality.”

Available at retailers nationwide as well as online at the company website, the GREY GOOSE Martini Cocktail can be purchased in a 375-ml size bottle for a suggested retail price (SRP) of $16.99 and a 750-ml bottle for an SRP of $29.99.

www.greygoose.com