Jefferson’s Bourbon, a brand of Pernod Ricard USA, announced the launch of its latest expression: Ocean Aged at Sea Rye. The newest addition to the popular Jefferson’s Ocean family, marks Jefferson’s inaugural exploration at sea with rye whiskey, it says.
Monaco Cocktails, a line of premium ready-to-drink, spirit-based canned cocktails from Atomic Brands, announced the launch of its latest addition: Watermelon Crush.
Taking a new and exciting direction, Kim Crawford Wine, a brand of Constellation Brands, is launching non-vintage Prosecco from the Veneto in the North-East region of Italy.
To surprise the cool moms out there, Graham+Fisk released an on-the-go bundle that contains either eight or 12 cans of award-winning wine-in-a-can out of a Breeze Pouch Kanga Cooler.
The Wine Group announced the launch of Lemonade Stand at Main & Vine, a new line of wines blended with natural flavors of freshly-squeezed lemonade and ripe sun-kissed fruit, it says.
González Byass USA is releasing Fundador Sherry Cask Solera Reserva Brandy with a new label and bottle to showcase the brandy’s heritage. Fundador Sherry Cask Solera Reserva Brandy will transition to the new 750-ml bottle across the United States in June and will soon be available in 1-liter bottles later this year.
Connecticut couple Martha Outlaw and Matt Ellenthal introduced Barrelsmith, a new line of premium ready-to-pour bottled classic cocktails: Negroni, Manhattan and Boulevardier.
Consumers in the United States are opting to spend more on their drinks in bars and restaurants as premiumization drives the recovery of the on-premise channel after COVID-19. A trend that was paused during the pandemic now is accelerating again, CGA’s exclusive On Premise Measurement (OPM) service shows. The premium price tier of the spirits market took a 40% share of sales by value in February 2022, while super-premium took 18%.
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