On The Rocks (OTR), a brand of Beam Suntory, announced the release of its ﬁrst-ever Midori Sour offered in a ready-to-drink format.
The OTR Midori Sour Limited Release is an expressive cocktail that harmonizes Midori Melon Liqueur infused with Japanese melons, smooth vodka, and notes of bright lemon and lime, the company says.
“As one of the fastest growing RTD brands, OTR is constantly innovating to push the boundaries of what the category can be,” said Heather Boyd, managing director, RTD, Beam Suntory, in a statement. “This limited-edition release of Midori Sour energizes and capitalizes on a trending era we know our consumers are experiencing ﬁrsthand and that has inﬂuenced top bar programs nationwide.”
The Midori Sour Limited Release now is available in 375-ml and 200-ml bottles at 20% ABV in select markets nationwide while supplies last.
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