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Home » Topics » Category Focus » Beer

Beer
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Blue Line6

MillerCoors’ Tenth and Blake acquires Crispin Cider Co.

February 6, 2012
No Comments

Tenth and Blake Beer Co., the craft and import division of Chicago-based MillerCoors, acquired Crispin Cider Co., Minneapolis. The acquisition gives the division a significant presence in the beer industry’s fast-growing hard cider category, according to the company.


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Heineken Feature Image

Heineken launches art contest for Black History Month

January 24, 2012
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Heineken USA, New York City, announced its second annual Black History Month art contest. The brand will provide one consumer of legal drinking age a chance to win $5,000 and an opportunity to have his or her artwork featured in the 2013 Heineken Black History Month advertising campaign, which will span print, digital, point-of-sale and out-of-home advertising nationally in February of next year.


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O'Hara's Irish Stout

Carriers and cases

January 16, 2012
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After several distributors expressed frustration with its packaging, the marketers of O’Hara’s Irish Stout and Irish Red redesigned the brand’s four-pack carriers and created new case cartons.
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Corona packaging

Brand differentiation

January 16, 2012
One Comment
Crown Imports announced new secondary packaging designs for its top two brands, Corona Extra and Corona Light, which are set to hit shelves this spring.
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Admiral Beverage Co.

2012 Beverage Bottler of the Year: Admiral Beverage Corp.

Mountain bottler elevates its business through diversification, community involvement
Stephanie headshot new cropped
Stephanie Cernivec
January 12, 2012
No Comments
Showcased in Admiral Beverage Corporation’s Worland, Wyo., production facility is a banner with a quote from famed news anchor Tom Brokaw: “It’s easy to make a buck. It’s a lot tougher to make a difference.” Nevertheless, the latter is what Admiral Beverage constantly is trying to do. With its headquarters situated in a town of just more than 5,000 people, a sense of community is engrained in the company’s roots — along with a passion for its business.
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Blue Line6

Crafting a different kind of cider

Crispin Hard Cider Co. targets expansion with premium offerings
Jess 200
Jessica Jacobsen
January 12, 2012
No Comments
Joe Heron, president and chief executive officer of Crispin Hard Cider Co., says the Minneapolis-based company is not your traditional cider company. Whether it’s the company’s use of unpasteurized fresh-pressed juice or its historic and pop culture references in the names of its products, Crispin is seeking a point of differentiation in the hard cider market.
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Pyramid Breweries new package

Going back to its roots

January 9, 2012
No Comments
Pyramid Breweries is bringing its flagship Pyramid Hefeweizen beer back to its roots via a redesign.
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Stone Irene beer

Stone releases collaboration beer for Hurricane Irene victims

December 19, 2011
No Comments

Stone Brewing Co., Escondido, Calif., announced the release of “The Alchemist/Ninkasi/Stone More Brown than Black IPA.” The beer is the fifth collaboration beer released by Stone and various partners in 2011.


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XX 3D Lager and Ambar

Beer redesign

December 13, 2011
No Comments
Heineken USA announced that the bottles, cans and secondary packaging for its Dos Equis Lager and Dos Equis Ambar brands have been redesigned.
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Beer

A commitment to better beer

Full Sail Brewing focuses on quality, craftsmanship
Jennifer Zegler
December 12, 2011
No Comments
Irene Firmat, founder and chief executive officer of Full Sail Brewing Co., Hood River, Ore., was inspired by the beer varieties she encountered during European travels and wanted to introduce more American consumers to the concept of high-quality beer.
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