Jim Koch, founder of The Boston Beer Co., Boston, brewer of Samuel Adams beers is writing a book titled “Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two.” Based on more than 30 years of experience as a business owner and brewer, Koch offers insights into the ride from scrappy start-up to thriving public company, according to New York-based Macmillan Publishers. His business model and recollections offer counterintuitive lessons that entrepreneurs and drinkers can apply to business and to life, it adds.
Koch's anecdotes, musings and bits of wisdom go beyond brewing by providing advice on sales, marketing, hiring and company culture. Koch also narrates a guide for building a career or launching a successful business, Macmillan adds.
Bob Miller, president and publisher of Flatiron Books, and Will Schwalbe, executive vice president of editorial development and content innovation at Macmillan, in partnership with The Boston Beer Co., announced to beer lovers at the Great American Beer Festival, which took place Sept. 24-26, that the Macmillan division will publish “Quench Your Own Thirst” in April 2016.
"The idea of writing a book has been brewing for more than a decade," Koch said in a statement. "When I meet people in bars, they are always curious about the early days of Samuel Adams and how I built the brewery to become what it is today. Then, about two years ago, I started writing in earnest, but it wasn't until I connected with Will and the experienced team at Flatiron that I really understood what the book could be. I'm excited to share ‘Quench Your Own Thirst’ with folks looking to start a business, build a business or learn more about what makes The Boston Beer Co. a company I want to work for."
Schwalbe added: "Jim is one of our generation's iconic entrepreneurs. I've been a huge fan (and by fan, I mean drinker) of Samuel Adams. But until I met Jim, I had no idea what an unorthodox thinker he is. As someone passionately interested in business and beer, I was totally fascinated listening to Jim talk about the early days of the American craft beer movement and about the trials of starting a new business. This book gives everyone the opportunity I had to share a beer with one of the most original business minds of our time.”