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Home » Topics » Category Focus » Beer

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BudBigTime

Budweiser reality show to debut in January

December 12, 2011
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Anheuser-Busch InBev’s Budweiser brand announced the debut of its social reality show “Bud United presents: The Big Time” in early 2012 on ABC in the United States. Cast through Budweiser’s social media sites, “Bud United presents: The Big Time” features young adults from around the world fulfilling their dreams, such as racing professional racecar drivers, playing for a global renowned soccer team, pitching a professional baseball game and taking the stage at a major music event. The show will air in the United States on Saturdays on ABC starting Jan. 21, 2012. 


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Heineken Feature Image

Heineken launches new responsible drinking campaign

December 12, 2011
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Heineken, Amsterdam, launched the latest phase in its global approach to encourage the responsible consumption of its brands. Organized under the theme “Sunrise belongs to moderate drinkers,” the campaign uses the Heineken brand to deliver and reinforce the message.


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Beverage News graphic

AB, Texas wholesalers donate to wildfire victims

November 21, 2011
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Anheuser-Busch (AB), St. Louis, and its wholesalers in the state donated $45,000 to help employees of the Texas Parks and Wildlife Department whose homes were damaged or destroyed by the wildfires in the state. More than 34,000 acres and 1,500 homes were consumed by the fires, including 98 percent of Bastrop State Park and 22 homes of Texas Park and Wildlife employees. Many more parks employees sustained significant damage to their properties.


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Beverage News graphic

Beer distributors address industry’s opportunities at annual NBWA meeting

November 16, 2011
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The National Beer Wholesalers Association (NBWA) addressed strategies for its membership to return to growing beer volume during its annual convention and trade show, which took place from Oct. 16 to 19 in Las Vegas. The trade show featured products and services from 275 exhibitors, including beverages, warehouse technology, fuel management systems, software and promotional products.
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JJ Taylor

‘Cheers to Education’

November 16, 2011
One Comment
J.J. Taylor Distributing Florida Inc., Tampa, Fla., donated $20 million in beer excise taxes to Step Up For Students, a non-profit organization that provides scholarships to underprivileged kindergarten through high school students in Florida.
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Bomb black can

Artistic can

November 16, 2011
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Bomb Lager, a new craft beer from Bomb Beer, has launched in Rexam 12-ounce cans. Bomb Lager is committed to building a brand that embodies artistic expression and creativity, as well as easy drinking, the company says.
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My Bud Light bottle

Interactive label

November 16, 2011
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Anheuser-Busch InBev joined forces with Spear to introduce an interactive label for its Bud Light brand.
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Budweiser Bowtie can

Bowtie design

October 14, 2011
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Budweiser revealed a new design for its can and secondary packaging. The new can design is Budweiser’s 12th since Anheuser-Busch began offering its flagship brand in cans in 1936. The focal point of the design is Budweiser’s iconic bowtie, complemented by the time-honored Budweiser creed and Anheuser-Busch medallion.
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DosEquis

Marketing through the generations

Identifying the wants and needs of age groups
Stephanie headshot new cropped
Stephanie Cernivec
October 12, 2011
No Comments
Once a product makes it to the store shelf, brand appeal and package design can’t always carry it to success. That’s when companies turn to marketing. But when the market is filled with millions of individuals of various ages with different backgrounds, marketing can turn into a puzzle. Marketers are tasked with not only determining their message, but also the product’s audience and the best ways to reach them. If all of these pieces don’t fit, the brand’s target audience might not be enticed to purchase the product.
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Beverage News graphic

Samuel Adams expands small business philanthropy program

September 30, 2011
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The Boston Beer Co. expanded its philanthropic initiative Samuel Adams Brewing the American Dream to Chicagoland food, beverage and hospitality small-business owners. The Chicago expansion of the program, which provides access to loans for small businesses, is in partnership with Accion Chicago, a member of the Accion U.S. Network.


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