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Home » Topics » Category Focus » Beer

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Samuel Adams release collaboration beer with ChuckAlex Independent Brewers

Limited-edition craft beer a part of the Samuel Adams Brewing the American Dream program
September 14, 2015

Samuel Adams, a brand of Boston-based The Boston Beer Co., released Time Hop Porter, a limited-edition hopped porter brewed with San Diego-based ChuckAlek Independent Brewers. The collaboration beer is the culmination of a year-long program, Samuel Adams Brewing the American Dream Brewing and Business Experienceship, which annually provides one craft brewer with hands-on brewing and business coaching, the company says. Sam Adams established the program to help small-craft breweries get a leg-up in the industry, it adds.


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2015 Wholesaler of the Year: Andrews Distributing Co.

Texas beer distributor expands portfolio, facilities
jessica Jacobsen
Jessica Jacobsen
September 11, 2015

In 1976, the United States was celebrating its bicentennial, the National Basketball Association and the American Basketball Association agreed to a merger, and the CN Tower was built in Toronto, making it the tallest free-standing land structure at the time.


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Geloso Beverage carves niche

Company's Clubtails offers malt-based cocktail-in-a-can experience
Barbara Harfmann
September 11, 2015

Groupe Geloso was founded in 1960 by Italian immigrant Vincenzo Geloso. He and his sons, Aldo, Antoine and Nicolangelo, rose from humble beginnings importing and crushing grapes to creating a multi-national beverage company that would help define future categories in the alcohol beverage industry.


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Strongbow launches new seasonal campaign

Brand makes Fall “Strongbow Season”
September 9, 2015

White Plains, N.Y.-based Heineken USA’s Strongbow Hard Apple Cider is gearing up to make this fall Strongbow Season with a fully integrated, 360-degree program that encourages consumers of legal drinking age to experience Strongbow at its “bestest” when it is served over ice, the company says. The program includes national TV advertising, targeted digital media, social media engagements and point-of-sale (POS) materials designed to drive purchase of Strongbow’s four flavors all season long, it adds. 


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Bud Light signs on for new Google Full Season Football program

Beer brand to produce content for online NFL interactions
September 8, 2015

Bud Light, a brand of St. Louis-based Anheuser-Busch, is teaming up with its partner Google to market unique, premium content directly to football fans through its new Full Season Football program, which features content from the NFL and other properties on Google Search and YouTube. Beginning Sept. 10, the beer brand, sports leagues and video platform will partner to capture football fans on the coveted second screen, the company says.


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Coronado Brewing adds tanks and cans in expansion plan

Craft beer company to increase capacity
September 8, 2015

Coronado Brewing Co., Coronado, Calif., has been working to increase the efficiency and capacity of its brewery during the past few months. The current brewery will be expanding its capacity to 65,000 barrels due to its multi-million dollar renovation plan including the addition of four 240-barrel fermenters at the end of August, the company says. In addition to the fermenters, the brewery has been adding and upgrading some key components to help increase efficiency, it adds. 


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Charter Oak’s Courageous Strong Ale

September 3, 2015

The Charter Oak Brewing Co. announced its newest limited release in its Charter Series — Courageous Strong Ale. 


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Heienken USA’s new social media campaign rewards consumers with beer samples

Beverage company partnered with Gratafy to offer thousands of rewards
September 2, 2015

Today, New York-based Heineken USA announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to consumers 21 and older in select markets via Facebook and Twitter. The campaign aims to connect fans in social settings through social media in Los Angeles, Chicago, San Francisco and Houston by offering a free Heineken, Heineken Light or Dos Equis at restaurants and bars partnered with Gratafy. 


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Celt Thirsty Warrior Cider

August 31, 2015

Eurobrew Inc., imports Celt Thirsty Warrior Cider from Brittany France. 


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Crabbie’s Scottish Raspberry Ginger Beer

August 26, 2015

Crabbie’s Alcoholic Ginger Beer introduced its Scottish Raspberry flavor to its line of alcohol ginger beers.  


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