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Home » Topics » Category Focus » Beer

Beer
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Before 5 coffee cups

Beverage marketing campaigns driven by national sports, manufacturers offer innovative consumer beverage products

PepsiCo, Heineken, Blue Diamond, The Coca-Cola Co. back sports programs
February 15, 2016

One of the first sports drink manufacturers to utilize pickle brine, the Pickle Juice Co. recently added 100 percent Natural Pickle Juice Sport to its lineup.


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AO Orchard's Edge

Angry Orchard Orchard’s Edge

February 15, 2016

Angry Orchard, a brand of The Boston Beer Co., announced a new line joining the brand’s portfolio — Orchard’s Edge. 


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Moosehead Radler

Moosehead Radler

February 12, 2016

United States Beverage and Moosehead Breweries Limited are introducing a new style into the U.S. market: Moosehead Radler. 


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Coronado core line-up

Coronado Brewing Co. unveils refreshed brand, packaging

Brands available in cans for the first time
Barbara Harfmann
February 10, 2016

From its brewpub in Coronado, Calif., and three production facilities in Coronado, San Diego and Imperial Beach, Calif., Coronado Brewing Co. (CBC) belies its laid-back island attitude by shattering weekly brewing records.


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Blue Moon Vanilla Wheat

Vanilla Wheat Ale

February 10, 2016

Blue Moon Brewing Co., an operating unit of MillerCoors’ Tenth and Blake Brewing Co., debuted Vanilla Wheat Ale, its newest spring flavor to join the Spring Sample Pack. 


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Sam Adams Nitro beers

Samuel Adams Nitro Beers

February 8, 2016

After years of testing, The Boston Beer Co. announced that its Samuel Adams brand launched the first three brews from the Samuel Adams Nitro Project: Nitro White Ale, Nitro IPA and Nitro Coffee Stout. 


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Redd's Limited Pick Cranberry Ale

Redd’s announces Limited Pick series beers

Three varieties of limited-edition ales to be released throughout 2016
February 2, 2016

Redd’s, a brand Chicago-based MillerCoors, the U.S. joint venture between SABMiller and Molson Coors Brewing Co., unveiled its new Limited Pick, a series of special-release ales that will be available for a limited time. 


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Beer ranks No. 1 product in sales leading to the Super Bowl

IRI data details CPG categories most impacted by the game
February 2, 2016

Information Resources Inc. (IRI), Chicago, released data detailing the sales lift of various food, beverage and consumer product categories that are most impacted by pre-game preparations and shopping sprees for the Super Bowl. 


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Mighty Squirrel

Mighty Squirrel Hopstonian

January 29, 2016

Mighty Squirrel added a third beer style to its line — Mighty Squirrel Hopstonian — inspired by the hoppy India Pale Lager. 


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Constellation Brands named new appointment for Beer and Wine & Spirits divisions

Bill Hackett assumes newly created position of chairman of beer
January 26, 2016

Constellation Brands Inc., Victor, N.Y., announced several executive appointments across the organization to further bolster its business and support the company’s long-term growth strategies. 


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