Beer

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Asahi Super Dry, a brand of Asahi Beer USA, Torrance, Calif., will launch new packaging for the first time in 15 years in the U.S. market. The upgraded packaging gives the brand a globally consistent visual identity, with its sleek black and silver premium branding, the company says.

Just in time for winter, Twelve5 Beverage Co., Neenah, Wis., released REBEL Peppermint Mocha Hard Latte, which combines a creamy blend of Colombian coffee, chocolatey cocoa, real peppermint and alcohol, the company says.

Blake's Hard Cider (BHC), Armada, Mich., is pledging to spread cheer and warmth this winter as it announces the return of its limited-edition Kinder Cider, Saint Cheri, made in support of the Detroit-based, national nonprofit Empowerment Plan.

North Coast Brewing Co., Fort Bragg, Calif., released its Old Rasputin Russian Imperial Stout in a 16-ounce can.

Lone River Beverage Co. released the newest flavor to its line of hard seltzers: Rio Red Grapefruit Ranch Water.

OneCircle recently launched its 1/6 Barrel (bbl) KeyKeg and UniKeg, which has been developed and produced in the United States. 

Dos Equis, a brand of HEINEKEN USA, announced the release of Dos Equis Lime & Salt Lager, a Mexican beer with a hint of natural fruit flavors, plus lime and salt.

In a retail promotion beginning in early November and running through December, Tecate is combining the Mexican Import with a tradition that reflects the Mexican American cultural heritage. 

HEINEKEN USA, White Plains, N.Y., and Hornell Brewing Co., an affiliated entity of AriZona Beverages, Woodbury, N.Y., announced they are bringing AriZona SunRise Hard Seltzer to the U.S. market.