Energy Drinks & Shots

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Hydrive Energy Water, a brand of Austin, Texas-based Big Red Inc., launched two new flavors: Honey Lemonade and Mango Peach.  Each of the new flavors contains energy-boosting caffeine, enhanced nutritive formulas, and 30 calories in each bottle, the company says.

OrganicMe, a Scottsdale, Ariz.-based subsidiary of True Me Brands, launched four new functional beverages that span multiple occasions and need states throughout the day, the company says. U.S. Department of Agriculture-certified organic and 100 percent natural, the drinks are packaged in 12-ounce Sleek cans from Chicago-based Rexam BCNA.

The Coca-Cola Co. took its enhanced water brand into the energy drink category with Vitaminwater Energy.

Amp Energy, a brand of Purchase, N.Y.-based PepsiCo Inc., teamed up with professional racecar driver Dale Earnhardt Jr. to develop a new sour-grape-flavored energy drink called Dale Jr. Sour.

Marquis Beverages introduced a line of Marquis O3 lightly carbonated energy drinks made with U.S. Department of Agriculture (USDA) certified organic ingredients.

Living Essentials LLC added a limited-edition Cherry flavor to its 5-hour Energy lineup to support military causes.

Paradise Beverage LLC, a part of Blue Matrix Labs, introduced Pirate Energy Shots in a variety of cocktail flavors.

Hangover Joe’s Holding Corp., Highland Ranch, Colo., signed a licensing deal with Git-R-Done Productions Inc. to launch a new, non-caffeinated, all-natural energy shot featuring Larry the Cable Guy.

San Francisco 49ers quarterback Colin Kaepernick joined the SK Energy movement as its newest brand ambassador.

Red Bull is giving its fans the gift of flight through its new limited-edition Red Bull Flugtag four-pack.