Energy Drinks & Shots

RSS

After the 2014 FIFA World Cup, soccer fans have seen their fair share of golazos — the Spanish and Portuguese word for brilliant goals.

As beverage manufacturers get more creative in their product development, more beverages seem to be blurring category lines. One category that has been both aided and challenged by this multi-platform approach is the energy drink category.

Monster Beverage Corp., Corona, Calif., reported positive financial results for the second quarter, which ended June 30.

LXR Biotech LLC will launch Eternal Energy 10 Hour Time Release energy shots this fall.

According to Mintel, 42 percent of people who drink energy shots take them in the afternoon, and 49 percent of people who consume energy drinks also do so in the afternoon, said Jennifer Zegler, global food and drink analyst at the Chicago-based market research firm, in Beverage Industry’s August 2013 issue.

Living Essentials LLC, Farmington Hills, Mich., kicked off its new “Yummification” video contest, which invites fans to create a video of their favorite way to mix a 5-Hour Energy shot with an everyday beverage.

Liquid Management Partners LLC introduced Liquid Ice Red energy drinks, which are made with natural flavors and fortified with B vitamins to invigorate the body in a healthy way, the company says.

Red Bull USA will add a new Edition to its Red Bull Editions energy drinks lineup.

Golazo Inc. launched a new line of sugar-free energy drinks in Hibiscus, Mandarin and Mango Lime flavors.

Sunny Delight Beverages Co., Cincinnati, announced the test market launch of SunnyD X, a carbonated juice drink designed as an alternative to energy drinks. Available in Orange, Lemon Lime and Fruit Punch flavors, the beverage lineup offers energy from B vitamins and carbohydrates instead of caffeine.