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Home » Topics » Category Focus » Energy Drinks & Shots

Energy Drinks & Shots
Energy Drinks & Shots RSS Feed RSS

5-hour Energy reformulation

February 3, 2015

5-Hour Energy reformulates lineup


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Angry Angel

November 27, 2014

LKN Beverages LLC introduced its Angry Angel energy drink.


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5-hour Energy Extra Strength Strawberry Watermelon

November 10, 2014

Living Essentials LLC is adding a new permanent flavor to its energy shot portfolio.


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Red Bull Yellow, Orange and Cherry Editions

October 29, 2014

Red Bull North America Inc. will add new flavors to its Red Bull Editions energy drinks lineup in February.


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Hype Energy drinks

September 5, 2014

Hype Energy USA introduced four energy drinks targeted at women.


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Coca-Cola to purchase $2.15 billion stake in Monster

Deal swaps ownership of Coca-Cola’s energy portfolio with Monster’s non-energy brands
August 15, 2014

The Coca-Cola Co., Atlanta, and Monster Beverage Corp., Corona, Calif., have entered into definitive agreements for a long-term strategic partnership that they expect will accelerate growth for both companies in the global energy drink category.


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Golazo focuses on flavor and functional ingredients

Energy and sports drink company capitalizes on soccer ties
jessica Jacobsen
Jessica Jacobsen
August 11, 2014

After the 2014 FIFA World Cup, soccer fans have seen their fair share of golazos — the Spanish and Portuguese word for brilliant goals.


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Energy positioning from other segments impacts energy category

Natural and organic varieties remain niche, but offer growth options
jessica Jacobsen
Jessica Jacobsen
August 11, 2014

As beverage manufacturers get more creative in their product development, more beverages seem to be blurring category lines. One category that has been both aided and challenged by this multi-platform approach is the energy drink category.


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Monster Beverage reports rise in net sales, net income

Energy drink company sees international gross sales rise
August 8, 2014

Monster Beverage Corp., Corona, Calif., reported positive financial results for the second quarter, which ended June 30.


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Eternal Energy 10 Hour Time Release

August 5, 2014

LXR Biotech LLC will launch Eternal Energy 10 Hour Time Release energy shots this fall.


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