Birmingham, Ala.-based Royal Cup Coffee & Tea (Royal Cup), an importer, roaster and distributor of premium and specialty coffees and teas, announced the April 2 launch of a new line of shelf-stable, ready-to-drink cold-brew coffees. This will be the company’s first liquid product introduction following its acquisition of Icebox Coffee.
Laughing Man Coffee, a brand of Waterbury, Vt.-based Keurig Green Mountain Inc., announced a brand refresh and new marketing campaign, “Make Every Cup Count,” to celebrate its mission to deliver premium coffee and give back to the farmers who produce it.