Sports Drinks

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Premier Protein is kicking off 2026 with refreshed branding and a new product launch.

Bloom Nutrition announced the launch of Bloom Clear Protein, a modern take on protein powder designed to deliver both performance and beauty benefits in a refreshingly light format, it says. 

Celt Salt introduced HydroCelt, an electrolyte drink mix designed to redefine clean hydration, it says. 

DrinkPAK, Santa Clarita, Calif., is expanding and investing $350 million in the construction of a state-of-the-art manufacturing facility in the Bellwether District of South Philadelphia. 

To meet consumers’ health and wellness needs, functional beverages are seeing an increase in usage as these products address a range of benefits.

Gatorade is releasing a new product: Gatorade Lower Sugar, the brand’s first ever sports drink with 75% less sugar than Gatorade Thirst Quencher, it says. 

PepsiCo announced details about many of the beverage portfolio innovations in the protein space, which are slated to debut in 2026.

BODYARMOR Sports Drink announced a bold new chapter in Canada with a refreshed visual identity and the launch of “Choose Better,” a masterbrand campaign.

Vital Proteins announced the launch of its new Collagen & Protein Shake.

RECOVER 180, Los Angeles, announces that NFL superstar and entrepreneur Travis Kelce has joined the company as both an investor and brand partner.