Sports Drinks

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Liquid I.V. officially dropped its newest flavor: Energy Multiplier Sugar-Free Fruit Punch.  

Gatorade, a brand of Purchase N.Y.-based PepsiCo, announced the launch of Gatorade Lower Sugar, ushering in a new era of science-backed hydration, it says.

RECOVER 180 announced the launch of two new flavors: Tropical Ice and Orange Cream, marking a major expansion of its functional hydration lineup as it kicks off 2026.

A Numerator survey finds 78% of U.S. households surveyed reported paying some attention to protein in their diets. To support protein needs, beverage-makers are offering more ways to deliver the macro nutrient.

BODYARMOR is kicking off the year by introducing its latest innovation in the sports drink portfolio: BODYARMOR FLASH I.V. Caffeine Zero Sugar. 

Premier Protein is kicking off 2026 with refreshed branding and a new product launch.

Bloom Nutrition announced the launch of Bloom Clear Protein, a modern take on protein powder designed to deliver both performance and beauty benefits in a refreshingly light format, it says. 

Celt Salt introduced HydroCelt, an electrolyte drink mix designed to redefine clean hydration, it says. 

DrinkPAK, Santa Clarita, Calif., is expanding and investing $350 million in the construction of a state-of-the-art manufacturing facility in the Bellwether District of South Philadelphia. 

To meet consumers’ health and wellness needs, functional beverages are seeing an increase in usage as these products address a range of benefits.