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Natalie’s Orchid Island Juice Co.

Clean labels drive growth of domestic fruit drinks

Consumers desire simplicity, transparency in beverages
Amanda Del Buono
February 15, 2017
With consumers increasing their scrutiny of what’s in the consumer packaged goods (CPGs) that they consume, beverage-makers are responding by providing more products made with recognizable ingredients, like domestic fruits. As more consumers look for simplicity and transparency, these ingredients have garnered more attention.
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bottled water

Dietary Guidelines align with consumer trends

Processes for 2020 Dietary Guidelines to begin later this year
jessica Jacobsen
Jessica Jacobsen
February 10, 2017
In January 2016, the U.S. Department of Agriculture (USDA) and Health and Human Services (HHS) released the 2015-2020 Dietary Guidelines. The eighth edition of this report highlighted the importance of following a healthy eating plan that includes a variety of nutrient-dense foods as well as limiting calories from components such as added sugars, saturated fats and reducing sodium intake.
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Mission Chart

Beverage sales vary across discount retailers

Expanded, healthy offerings drive foot traffic
Barbara Harfmann
February 10, 2017
As today’s consumers spend their dollars across more channels and store formats, retailers are facing increased competition for dollar share, experts note. Despite this fact, the overall discount retail channel performed “quite well” last year as dollar stores drove growth of nearly 7 percent, notes Jon Hauptman, senior director of retail at Long Grove, Ill.-based Willard Bishop Co., an Inmar analytics company.
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Maui Wowi

Maui Wowi announces Valentine’s Day smoothie promotion

Small smoothie available for $2.14 on Feb. 14
February 9, 2017

For the fifth year in a row, Maui Wowi Hawaiian Coffees & Smoothies, a franchise specializing in Hawaiian coffees and fruit smoothies, is offering its small smoothie for $2.14 on Feb. 14, to commemorate Valentine’s Day. Sweethearts can enjoy this deal at participating Maui Wowi retail locations across the country, the company says.


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Simply Straw Lemonade, Peach

Simply Lemonade with Strawberry, Simply Peach

February 8, 2017

Simply Beverages, a brand of The Coca-Cola Co., expanded its line of natural juices and juice drinks with the introduction of two new products: Simply Lemonade with Strawberry and Simply Peach. 


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Harmless Coconut Probiotics

Harmless Coconut Probiotics

February 6, 2017

Harmless Harvest announced the launch of its newest product, a line of organic probiotic cultured coconut beverages: Harmless Coconut Probiotics. 


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Minute Maid Fruit Juice Blends

Minute Maid adds 3 new juices

Products packaged in PlantBottle
January 30, 2017

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is adding a twist to their lineup with the launch of three new items: Lemonade with Mint, Spicy Watermelon Lemonade, and Peach with Ginger Juice Drink.


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RIPE Craft Juice

RIPE Craft Juices expands portfolio

Now available nationwide at Whole Foods Market
January 24, 2017

New Haven, Conn.-based FreshBev, producers of RIPE Craft Juices, announced that it is expanding its portfolio of fresh juices while also bringing them to new markets.


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