Juice & Juice Drinks
Juice & Juice Drinks RSS Feed RSS

Bai Lineup

Justin Timberlake joins Bai Brands as Chief Flavor Officer

Timberlake to work with team on product innovation, marketing
October 21, 2016

Bai Brands, Princeton, N.J, announced that Justin Timberlake will join its team as an investor and the brand’s first Chief Flavor Officer. The award-winning actor and musician will work closely with the Bai executive team on new flavor innovation, product launches, marketing campaigns and digital content, among other initiatives, the company says.


Read More

Innovative social responsibility initiatives encourage personal growth

Starbucks ‘Upstanders’ content series encourages social change
Amanda Del Buono
October 14, 2016
More and more companies are embracing corporate social responsibility (CSR) and recognizing the ways in which it resonates with various consumer demographics. CSR initiatives can vary, and many beverage companies have engaged in one program or another. These can include monetary donations based on sales, partnerships and the donation of products or services during times of need.
Read More
VerDay

Verday Chlorophyll Water

October 13, 2016

Verday, a brand of Chlorophyll Brands LLC, launched its Verday Chlorophyll Waters nationwide in the natural channel via KeHe and UNFI. 


Read More
Sprouts Store

Natural, organic retailers address price point concerns

Channel receiving increasing competition from eCommerce
jessica Jacobsen
Jessica Jacobsen
October 10, 2016
Just as SKU proliferation has allowed consumers more choices for their food and beverage purchases, the retail channel market has seen its own proliferation of new stores for these products. Natural and organic retailers, also referred by some analysts as fresh format stores, are one channel that has presented competition to traditional supermarket share.
Read More

Honest Kids available at Subway restaurants

Foodservice chain to offer Super Fruit Punch variety
October 10, 2016

Subway restaurants now offer Honest Kids juice drinks nationwide as part of its Subway Fresh Fit for Kids Meal menu. The USDA-certified organic juice drinks are available in the Super Fruit Punch variety packaged in 6-ounce juice boxes.


Read More
Tropicana Essentials Probiotics

Tropicana announces new juices with probiotics

Tropicana Essentials Probiotics available nationwide in early 2017
September 27, 2016

Ahead of its 70th anniversary, Tropicana, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the launch of Tropicana Essentials Probiotics, a new 100 percent juice with probiotics.


Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!