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Innovative social responsibility initiatives encourage personal growth

Starbucks ‘Upstanders’ content series encourages social change
Amanda Del Buono
October 14, 2016
More and more companies are embracing corporate social responsibility (CSR) and recognizing the ways in which it resonates with various consumer demographics. CSR initiatives can vary, and many beverage companies have engaged in one program or another. These can include monetary donations based on sales, partnerships and the donation of products or services during times of need.
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VerDay

Verday Chlorophyll Water

October 13, 2016

Verday, a brand of Chlorophyll Brands LLC, launched its Verday Chlorophyll Waters nationwide in the natural channel via KeHe and UNFI. 


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Sprouts Store

Natural, organic retailers address price point concerns

Channel receiving increasing competition from eCommerce
jessica Jacobsen
Jessica Jacobsen
October 10, 2016
Just as SKU proliferation has allowed consumers more choices for their food and beverage purchases, the retail channel market has seen its own proliferation of new stores for these products. Natural and organic retailers, also referred by some analysts as fresh format stores, are one channel that has presented competition to traditional supermarket share.
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Honest Kids available at Subway restaurants

Foodservice chain to offer Super Fruit Punch variety
October 10, 2016

Subway restaurants now offer Honest Kids juice drinks nationwide as part of its Subway Fresh Fit for Kids Meal menu. The USDA-certified organic juice drinks are available in the Super Fruit Punch variety packaged in 6-ounce juice boxes.


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Tropicana Essentials Probiotics

Tropicana announces new juices with probiotics

Tropicana Essentials Probiotics available nationwide in early 2017
September 27, 2016

Ahead of its 70th anniversary, Tropicana, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the launch of Tropicana Essentials Probiotics, a new 100 percent juice with probiotics.


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Treo Infusions

Son of Snapple founder launches Treo Brands

Company launches Treo Organic Birch Water Infusion
September 20, 2016

Bob Golden, son of Hyman Golden, one of the three founders of Snapple, has embarked on his own beverage venture. After discovering the benefits of organic birch water during a trip to the Nordic countries of Europe, he developed Treo Organic Birch Water Infusion, a product of Harrison, N.Y.-based Treo Brands.


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Wyler Light drink mixes

Wyler Light unveils refreshed packaging design

New logo, graphics feature water splash
September 15, 2016
Wyler’s Light drink mixes unveiled refreshed, redesigned packaging for its family of drink mixes, which now are available in 16 flavors, including Blueberry Lemonade, Cherry Limeade, Peach Iced Tea and Raspberry.
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