Juice & Juice Drinks

RSS

There’s an idiom that states to “feed a cold, starve a fever.” To stay healthy and prevent illnesses like the common cold, consumers increasingly are turning to foods and beverages that are high in natural, immunity-boosting ingredients like antioxidants.

In 1997, Sparta, Mich.-based Old Orchard Brands expanded beyond its frozen juice business and began bottling various fruit juice beverages from its family-owned and run operations in rural Michigan, the company says. This year marks the 20th anniversary of Old Orchard’s bottled juice business. 

As consumers demand more better-for-you products, experts note that the juice and juice drinks category has been challenged in a unique way and struggled to maintain its share of the beverage market. “The juice/juice drinks sector has struggled during the past year,” says Susan Viamari, vice president of Thought Leadership at Chicago-based Information Resources Inc.

Expanding on the popularity of its Green Lemonade, Daily Greens launched a new line to its portfolio of cold-pressed green juices: Green Ade. 

Adding to its portfolio of organic beverages, R.W. Knudsen Family introduced five new organic vegetable juice varieties.

Bolthouse Farms, a division of Campbell Soup Co., introduced 1915, a line of cold-pressed smoothies made with organic pureed fruits and vegetables. 

Adding to its portfolio of aloe vera-based consumer packaged goods, Rilassati LLC launched Curaloe, a pure aloe vera juice. 

Project Juice introduced this year’s fall seasonal blend: Pomegranate Orange.