Bottled Water

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New York-based VOSS Water is set to officially launch its new VOSS+ line on June 23 at select retailers nationwide to coincide with National Hydration Day. The new line will feature three enhanced waters designed to help consumers elevate and enhance their everyday life through unique hydration experiences, the company says.

Waiakea Hawaiian Volcanic Water announced the addition of ‘Alohi’ Sparkling Water to its refillable aluminum bottle line.

SodaStream, a brand of PepsiCo, Purchase, N.Y., released its 2021 campaign in support of Pride month. The brand has teamed up with Emmy-nominated actress and prominent trans advocate Laverne Cox in a animated film entitled, “Rainbow Story.”

Ice Mountain 100% Natural Spring Water, a spring water brand of BlueTriton Brands, launched its 100% recycled plastic (rPET) bottles.

In May, AHA Sparkling Water issued a rallying cry with its first-ever ad campaign ― “Can I Get an AHA?” ― which will air live on TV, audio, social and streaming channels.

BUBBL’R, a sub-brand of Klarbrunn, expanded its sparkling water line with the release of Triple Berry Breez’r. 

Essentia Water added a six-pack of 500-ml bottles to its premium water lineup in direct response to increased consumer demand for multipack options during the COVID-19 pandemic. 

Since 2009, Boxed Water Is Better has been utilizing cartons that are 92% plant-based to help reduce the packaging waste that impacts the environment.

Fremont, Calif.-based PATH, the refillable bottled water brand on a mission to end single-use plastic, debuts its limited-edition Made in the USA bottle ahead of Memorial Day and Fourth of July. 

Bottled water reaffirmed its position as America’s top packaged drink in 2020, outselling all other packaged beverages (by volume) for a fifth year in a row, according to new data from Beverage Marketing Corporation (BMC), New York.