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To kick off summer, 5-hour ENERGY shots unveiled Main Character Energy, a Watermelon Chili Lime flavor, co-created with Jamie Varon, influencer and author of “Main Character Energy.”

Coconut Cartel announced the launch of its newest creation: Coconut Cartel Blanco. 

BEAM be amazing, a leading health and wellness brand, unveiled: Greens On The Go.

Jack Daniel’s in partnership with Pabst Brewing Co., announced the launch of the new Jack Daniel’s Country Cocktails Hard Tea.

Red Bull is celebrating the season with the introduction of its newest flavor: Red Bull Summer Edition Curuba Elderflower. 

GREY GOOSE Vodka introduced its newest ultra-premium innovation: GREY GOOSE Altius. 

Pelican Brewing Co. announced its newest release: Pelican Beach Beer. 

The Original Donut Shop, a brand of Keurig Dr Pepper, announced its latest innovation: The Original Donut Shop Iced Refreshers K-Cup pods.

Tequila Zarpado, a brand of Latitude Beverage Co., introduced its latest expression: Zarpado Añejo.

TeaPot, the cannabis-infused iced tea brand from The Boston Beer Co., announced the launch of its newest style: Blackberry Rooibos.