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Michael Michail and Universal Brands Inc. debuted Xpress Harder Iced Tea, a 9.9% ABV hard iced tea available in a 24-ounce single serve can.

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.

American Metal Whiskey, an extension of American Metal Customs shop celebrated for its custom cars and motorcycles, unveiled its new whiskey innovation: The Disciple. 

Zevia, a zero sugar beverage company, announced the launch of its new Salted Caramel Soda, a limited-edition flavor sold only on Amazon and Zevia.com.

Lone River Beverage Co. announced a new addition to its Ranch Water lineup: Blackberry 

MALK Organics announced the launch of its new Almond Pumpkin Spice, available throughout the fall season while supplies last.

Breckenridge Brewery, a subsidiary of Tilray Brands, unveiled its Oktoberfest Lager.

amaí unveiled its Sparkling Hibiscus Flower Water, crafted from organic hibiscus flowers to support heart health, reduce blood pressure and improve digestion, it says.

Three Chord Bourbon announced the highly anticipated release of its 2024 Backstage Series with The Allman Brothers Band, a blend of straight bourbon whiskey finished with toasted peach wood.

Premier Protein, a brand of BellRing Brands Inc., announced the return of its fan-favorite flavor: Pumpkin Spice.