New Products

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Guayakí Yerba Mate introduced its latest flavor innovation: Berry Lemonade, joining the brand’s High Energy Cans on shelves nationwide.

Crown Royal, a brand of Diageo North America, announced its highly anticipated limited-edition release of Blackberry Flavored Whisky. 

Tea Forté introduced Mariposa, the sixth curated collection with The New York Botanical Garden (NYBG).

Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda. 

Boochcraft, an organic hard kombucha company, announced the launch of Mood by Boochcraft, a new line of non-alcohol functional tonics.

Austin Eastciders, the Southwestern team behind the country’s second largest cider producer Blake’s Beverage Co., announced the release of Rico Tepache. 

Premier Protein debuted a new, permanent addition to its ready-to-drink (RTD) shake portfolio: Cookie Dough.

Brugal unveiled its new permanent edition, prestige sipping rum: Maestro Reserva. 

PLEZi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama, announced the launch of PLEZi FiZZ. 

North Coast Brewing Co. (NCBC) is kicking off the spring season with the release of Acme Beer.