Purity Distillery is expanding its portfolio of award-winning, organic vodkas with the launch of Purity Citron.

Drawing inspiration from the lemons of Italy’s Amalfi Coast, Purity Citron maintains the integrity of its base spirit, infused with a unique blend of organic lemon juice, zest and rind, the company says.

“Our Citron vodka blends the Swedish art of vodka distillation with the lively flavors of Italy. It captures the essence of the sun-kissed lemons from the Amalfi Coast,” said Mathias Tonnesson, master blender at Purity Distillery, in a statement. “When you taste Purity Citron, you can taste the craftsmanship and quality. It’s crafted using only natural and real ingredients, including fresh-squeezed lemon juice.”

Tate Troelstrup, president and CEO of Purity Distillery, added: “Purity is known for using only the highest quality organic ingredients. We spend a tremendous amount of time in the market with our partners and customers talking about that quality focus and looking for feedback on what we should do next. The number one request has been for Mathias to develop a Citron as only Purity could. Everything from the label to the proof and flavor profile has been a collaborative effort. Instead of trying to guess what the market might want, we worked backward and delivered exactly what the market asked for.”

Purity Citron opens with a radiant nose of bright lemon and a mélange of tangy, fresh-squeezed citrus, the company notes. With each sip, the unique blends of tart lemon and dry floral sweetness unveil themselves, offering a blend of citrus fruits and herbaceous essences, it says.

Purity uses its award-winning organic vodka — heart copper-distilled for 12 hours for extra smoothness — as the base for Purity Citron, it notes. The slow distillation maximizes copper surface contact, creating a base for fruit infusions. Infused with sun-ripened lemon juice and a touch of sugar cane for maximum botanical flavor, Purity’s innovative distillation approach provides a velvet-smooth finish with layers of flavor and no artificial chemicals, the company says. The vodka is then redistilled, allowing the flavors to fully develop, resulting in a vibrant and refreshing citrus spirit without artificial flavors, it adds

Packaged in a 750-ml bottle, Purity Citron retails for $19.99 and is available to purchase online at the company’s website.

www.puritydistilleryus.com