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Home » Topics » New Products

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Go Fast Coconut Energy Drink

February 24, 2010
Go Fast Sports and Beverage Co. launched Go Fast Coconut Energy Drink, a product featuring coconut water and stevia, a zero-calorie sweetener. Coconut water contains electrolytes, calcium, potassium and magnesium, the company says.

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Vitaminwater Zero

February 22, 2010
Glaceau, a division of The Coca-Cola Co., released its Vitaminwater Zero range. The line is sweetened with Truvia, a stevia leaf extract, and includes the brand’s signature range of vitamins and nutrients. The brand debuted on Fox’s “American Idol” television show last week, replacing the Coca-Cola glasses in front of the judges. The show’s newest judge, television personality Ellen Degeneres, also will appear in national advertising for the brand.

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Hydrive R

February 22, 2010
Hydrive Energy LLC introduced its Hydrive R, which stands for Recovery formula. Available in Grape Fusion flavor, Hydrive R contains 30 calories per bottle and offers 100 percent of the recommended daily amount of four B vitamins. In addition, the recovery variety incorporates Hydrive’s proprietary formula that includes acai extract, aloe vera, caffeine, electrolytes, amino acids, taurine and B vitamins.

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Country Breeze Teas

February 22, 2010
BYB Brands Inc. introduced ready-to-drink iced teas under the Country Breeze Tea brand. Packaged in 16-ounce cans, the teas are available in Sweet Tea, Sweet Tea with Peach and Half & Half Sweet Tea & Lemonade. Country Breeze Tea is made from brewed tea for an authentic flavor and retails for 79 cents, the company says.

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RAAW juices

February 22, 2010
RAW Juice Co. introduced RAAW, a vegetable fruit juice. RAW is available in Cucumber Pineapple, Cranberry Ginger, Carrot Lemonade and Better Beets varieties. All flavors contain no preservatives, added sugar or added juices, the company says. A 16-ounce bottle retails between $3.69 and $3.99, and must be kept refrigerated.

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Jewbelation Bar Mitzvah

February 22, 2010
Shmaltz Brewing Co. celebrated its 13th year with the special release of Jewbelation Bar Mitzvah, the company’s 13th beer. It is brewed with 13 malts, 13 hops and is 13 percent alcohol by volume. The product is available nationally in 22-ounce bottles.

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Full Throttle reformulation

February 19, 2010
The Coca-Cola Co. reformulated its Full Throttle product. The new formula delivers 100 percent the daily value of niacin, 100-mg. of D-ribose and 100-mg. of caffeine per an 8-ounce serving. Full Throttle now is available in Citrus, Blue Agave, Mocha and Caramel flavors. A can retails for $1.99.

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Santa Cruz Organic Blueberry Acai

February 19, 2010
Santa Cruz Organic launched Blueberry Acai, Cranberry Goji and Pomegranate Black Currant, three superfruit juices. Each flavor is 100 percent juice, and contains no added sugar, artificial flavors or preservatives. The products also are certified USDA organic.

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PevoVitale Age-Defying Face & Body Drink

February 18, 2010
Pevonia International released PevoVitale Age-Defying Face & Body Drink. The product combines a blend of vitamins to defend against decreased health and evident aging, the company says. It also offers marine collagen, hyaluronic acid, acai fruit extract, green tea and white tea. PevoVitale Age-Defying Face & Body Drink is available in stick packets, and a box of 30 retails for $59.

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Minute Maid Enhanced

February 18, 2010
Minute Maid, a division of The Coca-Cola Co., expanded its Minute Maid Enhanced Juice and Juice Drink line. Minute Maid Pomegranate Blueberry Flavored 100 percent Juice Blend of Five Juices, Minute Maid Pomegranate Lemonade and Minute Maid Strawberry Kiwi Flavored Juice Drink will now be available in 12-ounce shrinkwrapped single-serve bottles.

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