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Balance Water Co. released a line of functional, non-flavored spring waters with homeopathic Australian flower essences. The waters originally launched in the Australian market in 2005. Balance Water products include — Balance Water for Mind, for Women, for Traveling and for Children — and each contain a specific flower infusion based on its targeted audience or function.
Honest Tea released
two new teas. Citrus Decaf Spice Tea is a black tea spiced with
cinnamon and cupuacu, an Amazon superfruit that has a citrus taste.
First Juice Inc. developed an organic fruit and vegetable juice beverage of the same name. First Juice is designed to be lower in sugar, specifically for kids age 6 to 30 months. First Juice has 12 grams of sugar and 25 calories per 8-ounce serving with no added sugar, preservatives or artificial sweeteners. A blend of organic fruit and vegetable juice concentrates and purified water, the drink also is fortified with calcium and vitamins A, C and D.
Goodyear, Akron, Ohio, held a Commercial Tire Academy Boot Camp in Dallas, during which Goodyear tire sales representatives underwent a week of intense training to learn more about tire issues and how they affect a customer’s tire program.
This year welcomed the launch of several new beverage chartbusters. These leaders helped rejuvenate categories that needed a lift and expand categories that already were growing. In addition to hitting store shelves in 2007, the following beverages set trends, advanced beverage categories or simply captured consumers’ attention.