Red Bull USA expanded its line of energy drinks with Red Bull Energy Shot and Red Bull Sugarfree Shot. Red Bull Energy Shots are concentrated, non-carbonated versions of Red Bull Energy Drink. Red Bull Energy Shot and Red Bull Sugarfree Shot contain taurine, glucuronolactone and caffeine, and 25 and 2 calories, respectively. In June, both products will be available in re-sealable 2-ounce bottles.
Innovative Beverage Group Holdings Inc. launched Drank, a relaxation beverage. Drank contains melatonin, valerian root and rose hips to help relax the body and mind, the company says. The product has 100 calories per serving. In addition, the lightly carbonated grape-flavored beverage is packaged in a 16-ounce can, and retails between $1.99 and $2.49.
Natural Products Expo West/SupplyExpo defied the recession last month, with more than 53,000 attendees during the show at the Anaheim Convention Center. See some of the news and new product highlights from the show.
Starbucks Coffee Co. launched Via Ready Brew, an instant coffee made with coffee beans sourced from the top 3 percent of the world’s coffee supply, the company says. Via Ready Brew is pre-portioned into single-serve packets and packaged in books of three or boxes of 12, retailing for $2.95 and $9.95, respectively. Colombia and Italian Roast are the initial flavors in the line. The planned national rollout of Starbucks Via Ready Brew is fall of this year, but the product currently is available in Seattle and Illinois Starbucks stores.
Pepsi-Cola North America released Pepsi Natural, made with sparkling water, natural sugar, caramel and kola nut extract. The product is packaged in 12-ounce glass bottles and is available in single-serve and four-packs, which retail for $1.40 to $1.79 and $3.99 to $4.49, respectively. Pepsi Natural is available in 10 regional markets: Chicago, Cleveland, Pittsburgh, Los Angeles, San Diego, San Francisco, Seattle, Portland, Las Vegas and New York.
Hint Essence Water re-launched Hint Kids targeted as a grab-and-go drink pack for kids, the company says. The kids’ drinks are available in Strawberry-Kiwi, Tropical and Watermelon flavors. Hint Kids is packaged in 11-ounce Tetra Paks, which is a new package for the product.
The Jacob Leinenkugel Brewing Co. released Leinenkugel’s Classic Amber, a malted lager. Classic Amber is a blend of two-row and six-row malts and four varieties of hops. The product contains 4.9 percent alcohol by volume and is available in bottles in six- and 12-packs and on draft. Classic Amber retails for $6.99 to $7.99 for a six-pack.