Layfield Energy and Innovative Beverage Group released Drank Deuce, a 2-ounce version of the original Drank beverage. Drank Deuce contains 16 calories, 4 grams of carbohydrates and 4 grams of sugar. The product is available in select markets and online at custommuscle.com.
Synergy Beverages Inc. launched Purista Mojito Premium Cocktail Mix, a blend of Key lime juice, organic sugar cane juice, fresh mint leaves and filtered water. When combined with equal part white rum and two parts club soda, the 750-ml. bottle creates 17 6-ounce Mojitos. The product is available in Purista Mojito, Purista Mojito Blackberry, Purista Margarita and Purista Caipirinha varieties. A bottle retails for $9.99.
Affinity Lifestyles Inc. introduced Real Water, an alkalized, antioxidant bottled water with stable negative ions. Real Water’s E2-Electron Energized technology adds electrons to the water through electric restructuring at the end of the purification process, the company says. The company claims the negative ions act as antioxidants to neutralize free radicals and aid in cellular hydration. The product is packaged in 16.9-ounce and 1-liter bottles. A 16.9-ounce bottle retails for $1.50.
Iron Horse Beverage Co. released Elite Naturel juices in five flavors: Pomegranate, Acai, Watermelon, Green Tea/Pomegranate blend and Acai/Pomegranate/Black Mulberry blend. The juices are organic, shelf-stable and are not from concentrate. Elite Naturel products are available in 125-ml. and 1-liter bottles. A 125-ml. bottle retails between $1.99 and $2.49.
Deschutes Brewery added Twilight Ale, a limited-edition summer seasonal ale. Twilight Ale is straw-colored and a blend of four hops and malts, including Cara-Pils, Carastan malts and Cascade, Amarillo and Tettnang hops. The ale is available on draft and in six- and 12-packs across the western United States. A 12-ounce bottle contains 5 percent alcohol by volume.
Fruit20, a subsidiary of Sunny Delight Beverages Co., added Cranberry Raspberry and Strawberry Kiwi to its Fruit20 Essentials, a flavored water line with fruit flavors. The flavors join Peach Mango, Citrus, Blueberry Pomegranate and Cherry Acai varieties. All flavors provide two servings of fruit and one gram of fiber. The product is packaged in 18-ounce single-serve bottles and 15- and 20-packs. An 18-ounce bottle retails between $1.29 and $1.49.
Kellogg Co. introduced Kellogg’s Special K Protein Shakes, which contain protein and fiber in a resealable plastic bottle. The shakes are available in Milk Chocolate, French Vanilla and Strawberry flavors. Each variety contains 10 grams of protein and 5 grams of soluble fiber polydextrose. Strawberry and French Vanilla contain 180 calories and Milk Chocolate has 190 calories. A four-pack retails for $6.29.
PepsiCo debuted SoBe Lifewater Acai Fruit Punch and Mango Melon, two new flavors to its lineup. The zero-calorie flavors are sweetened with PureVia, made from an extract of the stevia leaf; vitamins B, C and E; and herbal ingredients. The products join Fuji Apple Pear, Black and Blue Berry and Yumberry Pomegranate varieties. A 20-ounce bottle retails for $1.29.
Stimulicious Spirits Inc. debuted Minx, a premium vodka cocktail containing guarana, caffeine, taurine, ginseng and damiana. Minx is clear in color, lightly carbonated and contains a vanilla-fruit punch flavor, the company says. The product is packaged in 8.45-ounce recyclable aluminum bottles, and is 12 percent alcohol by volume. Minx is sold in four-packs and 24-bottle cases.