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As pandemic conditions prompt many consumers to grocery shop from home, supermarkets have adopted omnichannel platforms to maintain sales. As a result, major players are directing capital expenditures to solutions that drive future growth for the channel.

In the past, the high sugar content of juice and juice drinks and its association with breakfast time had the category floundering, Yet, the COVID-19 pandemic and at-home consumers seeking healthful, immune-supporting benefits has led to double-digit growth in juice and juice drinks.

Consumers’ increased focus on health and performance has been exacerbated by the pandemic’s influence on immunity-focused consumers. Meanwhile, beverage-makers are innovating ways to fortify beverages in ways that also deliver on taste and texture.

Due to COVID-19, the independent craft beer market is seeing product volume declines of around 8 percent. Yet, craft brewers have been able to invest in new platforms and modes of selling. Those utilizing eCommerce and offering enhanced to-go offerings and food are reinventing themselves to drive growth.

In beverage warehouses, operations have a broad checklist to ensure safe beverage production, but today’s lubricant manufacturers are doing their part to take worry off their minds.

When day-to-day life changed throughout the United States in March, beverage market leaders had to step into action to protect their frontline workers while preserving business operations.