Coronavirus Coverage - Articles - Page 4

Jones Soda spreads positivity with limited-edition labels

‘Message of Hope’ labels features inspiration images submitted by consumers

June 22, 2020

Seattle-based Jones Soda Co. is turning its bottles into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers.

The Last Drop

Woodford Reserve releases“My Old Kentucky Home” video

Video pays homage to Churchill Downs, postponed derby

June 5, 2020

Woodford Reserve released a video titled “My Old Kentucky Home,” a homage to the now postponed Kentucky Derby.

The Last Drop

Budweiser brings back “Whassup” ads

Campaign serves as reminder to check in with loved ones

June 5, 2020

Budweiser unveiled the next iteration of its “Whassup” PSA, a spin on its original “whassup” ad that rose to pop culture prominence in 1999.

The Last Drop

Stella Rosa launches “Real Taste Comes Naturally”

Campaign highlights authenticity, real fruit flavor

June 5, 2020

The Riboli family of San Antonio Winery recently released its semi-sparkling wines in two new flavors: Stella Rosa Pineapple and Stella Rosa Watermelon.

The Last Drop

So Good So You sends care packages to front lines

The brand requests ER, ICU nominations to receive packages

June 5, 2020

So Good So You has launched a program to send “hospital hero” care packages to medical professionals on the frontlines of the nation’s hospitals.

The Last Drop

Vahdam Tea offers $100K loan program to aid tea estates

Interest-free advances help farms ease cash flow, pay workers

Sarah Graybill

June 5, 2020

India’s tea industry has been severely impacted by the COVID-19 crisis, with upwards of 1 million tea estate farmers and owners facing hardships because of the failing crop, low cash flow and zero revenue, Vahdam Tea reports.

Between Drinks

Reyka Vodka hosts beard contest

Best beard photos earn prizes, support good causes

June 5, 2020

With the mission to spread positivity, inspire and entertain people, and most importantly, support the bartender community, Reyka Vodka launched a new campaign — Beard of the Week.

Between Drinks

Voss donates 700,000 bottles to first responders

Messages and “Clean Care Packages sent to those on frontlines

June 5, 2020

Like so many beverage brands, VOSS is doing its part to ensure that medical first responders on the frontlines are properly hydrated.

Between Drinks

“Drinking Like Ladies in Crisis,” and more

Podcast creators begin writing book

June 5, 2020

In May, cocktail book authors Misty Kalkofen and Kirsten Amann launched their new podcast, “Drinking Like Ladies in Crisis.” Guests include restaurant owner-operators, mental health clinicians, policy-makers and homeschool educators.

Beverage alcohol not expected to rebound until 2024, IWSR reports

Premiumization, eCommerce will be more vital for recovery efforts

May 27, 2020

Although worldwide beverage alcohol volume increased slightly in 2019, reversing declines from the year prior, it will be five years before the global industry rebounds from the ongoing Covid-19 crisis, according to comprehensive new research from IWSR Drinks Market Analysis.